Driving Force Australia. Maximise your sales performance through increasing employee engagement & developing quality long-term customer relationships www.drivingforce.com.au. The Engagement Profit Chain.
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Maximise your sales performance throughincreasing employee engagement & developing quality long-term customer relationships
Employee engagement directly impacts customer loyalty which in turn directly impacts sales & profit.
Heskett and Sassar (2008)
In their study, they found that a 5% increase in customer loyalty alone can boost profits by 25-85%.
One reason this is so high is because there are less costs associated with servicing existing customers than continually sourcing new customers.
As desirable as engaged employees are,
and despite all the efforts to increase it, on average
only one third of the workforce is engaged.
Erica Collins 0410 886 144
Ashley Collins 0413 530 475
(03) 9891 3500