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Who is Reliance Games?

A ugment a successful g ame OR invest in an altogether n ew g ame: The Success S tory of Real Steel. Who is Reliance Games?. Studio 1 (4 Teams)+ Live Operations –180 . Sales & Distribution. Studio Relations. Publishing. Studio 2. Key Released Games. Real Steel Success Story .

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Who is Reliance Games?

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  1. Augment a successful game OR invest in an altogether new game:The Success Story of Real Steel

  2. Who is Reliance Games? Studio 1 (4 Teams)+ Live Operations –180 Sales & Distribution Studio Relations Publishing Studio 2

  3. Key Released Games

  4. Real Steel Success Story

  5. About Real Steel • Based on the film by Dreamworks • Action-Arcade fighting game made for handheld devices • Genre – Action 1 Vs 1 Fighting • Targeted for all age groups • Developed in Unity • Model - 0.99 cents + IAPs • Rated as the “Hot” game in over 140 countries in Apple iTunes store and the game is a smash hit with over 11 million downloads across all platforms.

  6. Timing was the Key! Real Steel movie release: October 7th 2011 Real Steel game launch: September 2011 Game development begins: March 2011

  7. Timing was the Key! First update: Two robot packs November 2011 Real Steel DVD/BR release date: January 24th2012 Second update: Two robot packs January 2012

  8. Timing was the Key! • Homing in on three key factors: • Marketing spend phases for Hollywood release • Before release of the movie • DVD/BR release • Dropping the price to $0.99 • Releasing two key robot characters from the movie as $0.99 IAP’s The result...

  9. DVD Release Sustaining The Results Robot update packs pre and post the DVD release helped us gain more traction in the app store.

  10. Top 10 Paid Games Overall Real Steal #6

  11. Cross Roads • In four months: • Real Steel was a top 10 game • The title was profitable • Game was rated 4.5 stars Should we focus on a new game or continue optimize and update?

  12. Key Consideration Points Update: New Game: Total cost of development and marketing New game concept and USP Was investing in one new game enough? Should we “Spray and Pray”? • Cost of updates • Only key resources needed • Organic growth • We had spent very little on marketing • How unique is the game? • There was no other robot boxing game • What were the KPIs? • Strong 1, 7 and 30 day retention • High % of paying users • Good ARPPU • High % of install base updating the game regularly

  13. Our conclusion: Optimizing and updating Real Steel is the way to go.

  14. Tactics To Sustain Momentum • Listen to our players • Measure, analyze and optimize • Update often with meaningful content

  15. Update History • Version (June 27, 2013) • New Robot - Abandon • Version (May 14, 2013) • BYOR additional slots • Junkyard bot • Paint your bot • Version 1.7.0 (Apr 4, 2013) • New Robot – Albino ‘The Great White Hope’ • Version 1.6.1 (Feb 15, 2013) • New Robot – Danger Zone ‘World War Two Fighter’ • New Tournament Mode: Play and Win all tiers to unlock Free Spl Edition ‘Atom Gold’ • New Game Mode: Survival Mode – How long can you survive? • Version 1.4.7 (Dec 20, 2012) • New Robot: Axelrod 'The Wheel Spinning Fist-fighter' • Christmas Special: Winter Arena Pack – Two freezing new arenas to battle at • Version 1.3.3 (Oct 30, 2012) • New Robot Added – GRIDLOCK ‘The Bronzed Bodybuilder Bot’ • Version 1.1.7 (Jun 21, 2012) • Most asked Feature - BUILD YOUR OWN ROBOT • Version 1.0.9 (Mar 30, 2012) • Additional Robots • Gallery Section • Version 1.0.7 (Jan 27, 2012) • Twin Cities and Blacjac added to the only Official game as in-app purchase. • Atom and Zeus also available as in-app purchase. • Version 1.0.6 (Jan 25, 2012) • Twin Cities and Blacjac added to the only Official game as an In-app purchase. • Atom and Zeus also available as in-app purchase. • Version 1.0.0 (Sep 13, 2011)

  16. Content Updates- More Robots • Nine robots player characters added since launch • Current roadmap is a robot added every month

  17. Content Updates – More Features • Build Your Own Robot • Most requested feature by the users. • Customize your own robot from over a 1000 unique possible combinations • Survival Mode • Endless Robot Fighting • Fight, Survive & Make High Score • Challenge Facebook Friends • Revamped Tournament Mode in all new format: • 3 Different Tiers • 45 Intense Fights in 3 difficulty modes • Special Edition Atom - Unlockable

  18. Content Updates – More Features • Async Multiplayer • Play against friends or be matched against random players • Send and receive challenges • Send gifts to friends • Earn respect points • Compete on leader-boards

  19. The Real Steel Journey – Key Highlights Movie Release BYOR Robot Survival Mode Robot DVD Release New Tournament Robot Robot 4 Robots Store Rank Revenue Graph

  20. Marketing to Sustain • Multiple Apple Features in US & UK • Part of ‘Hollywood Hits’ Category • Ad Networks Campaigns and Direct Deals • Free App a Day (FAAD) Promotion FAAD Promo Apple HollyWoodHits Promo FAAD Promo Apple Promo Direct Deal Apple Promo Direct Deal Download & Update Graph

  21. Taking it to next level - Real Steel Sequel : Sept 2013 • REAL STEEL: WORLD ROBOT BOXING   • Introducing "you" as a creator and manager  to the world robot boxing league. • Massive line-up of 30 robots and New Fight modes • Synchronous multiplayer – local and online • New combat system with quick time events

  22. THANKS!

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