CHAPTER 5 BASIC STRATEGIES FOR THE MULTINATIONAL COMPANY: CONTENT AND FORMULATION. BASIC STRATEGY CONTENT AND THE MULTINATIONAL COMPANY. Strategy content includes the strategic options available to companies multinational companies use many of the same strategies as domestic companies .
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CONTENT AND FORMULATION
(1) Strategic intent
(2) Current and anticipated generic strategies
(3) Current and anticipated offensive and defensive competitive strategies
(4) Current positions