Linked-In From The Staffing Perspective – A Brief Overview & Tips & Tricks

1. Linked-In From The Staffing Perspective – A Brief Overview & Tips & Tricks By Mike Rasmussen

2. Future Presentations Will Cover In More Depth BYU Management Society Will Continue with both Classroom Style How-to Sessions and Webinar Style How-To Sessions with the following topics - • Linked-In & Social Media For Job Seekers • Linked-In & Social Media For the Established Professional • Linked-In & Social Media For Entrepreneurs

3. What We Will Cover Today: • This will be a high level overview of Linked-In – Just the basics of how to get started. • We will discuss how to get maximum value. • Purpose of Linked-In Groups. • How do Recruiters Use It • How should Professionals Use It

4. Just The Linked-In Facts • Now 100Million Professionals Have some kind of profile. • As of May 21 there were 927,999Groups • 2,169,124Company Page Results • Almost 300,000+ Staffing Professionals • Linked-In is in over 200 countries. • Linked-In has representation from Executives of ALL Fortune 500 Giants • 69 of the Fortune 100 used LinkedIn’s Recruiting Solutions in 2010 • LI IPO on 5/20/2011 ended the day at $94.25 – highest single IPO since Google.

5. Why The Growth? • The Recession Grew The Interest • Recruiters Began To Use It More Often for Their Searches for Star Talent. • The Site Automated the Networking Process • It Enabled Individuals A Career Branding Strategy

6. How Do Recruiters Use Linked-In • Browse by keyword to find a potential candidate • Use Profiles to check references • Join Groups to find talented individuals • Send Messages to individuals that match their keywords or Needs. • Networking Options • Gather Intelligence about a field or Prospect or Target Company

7. Why Should You Be On Linked-In Today? • Use it as a total networking strategy throughout your career. • Have a plan for your career – incorporate goals to enable you to use the largest social network for Professional Networking • Linked-In will become more important as time goes on. • With 90,000,000 professionals on Linked-In, it is vitally important for business today. • Companies will be using it as a means for total talent management strategies for years to come. • It is to be described as a “Game Changer”.

8. Linked-In Profile – Your Self Brand • A Linked-In Profile Allows you a Personal Branding Strategy • What Follows Are Some Basic Components Of A Good Linked-In Profile

9. Basic Components Of A Linked-In Profile • Name & Picture • Current Job Title OR Professional Occupation Headline • Summary Section • Twitter Link • List of Current Employers/Job Titles • Applications Which Can Show: What Books You’ve Read, What Trips You Have Taken, Presentations You Have Prepared, Connect to Your Personal Blog And MUCH More • Recommendations From Past Colleagues/Bosses/Clients • Groups You Are A Part Of • Educational Background • Lists of Hobbies/Awards/Interests • A Link To Personal Websites as well as a customizable Link that Can Act as your own Personal Info Site • There is also a printable PDF Icon that can be used for informational purposes. • You Don’t Need Everything, But having more parts makes you more compelling. • Linked-In Will have a Blue Bar suggesting different areas to add to complete your profile. Use this for suggestions to get to 100%.

10. Linked-In Best Practices For Profiles • Have a Professional Business Photograph with A White Background in Business Professional Attire • Get at least 2 Recommendations for Each Job You have worked in. • On Linked-In Recruiters Run Searches By Key Word, Do a Search on Indeed.com or SimplyHired.com to find Job Descriptions for your current field to find Key Words that will assist with your Linked-In Search Engine Optimization Strategy – This helps you to be “Found”. Have Key Words spread out through Linked-In Profile • Include Presentations, A Copy of Your Resume, Books You Have Read, etc. All of this can be done by using the applications Link under your Edit Link. • On Linked-In Status Updates, you can include an update and create a YouTube Video Link for further self-branding, for example perhaps a one minute summary on video with you selling yourself from YouTube to show why you are the best person for the job, best product offering, etc. • A Link to your Industry Blog can be a great way for self branding. • Include your Linked-In Public Profile Link on Business Cards, Resume, Personal Website, Company Page, etc. • Your Brand Awareness is all about having up-to-date and compelling information. • Include Email in Your Summary And in Your Headline so people can contact you. An email that you are comfortable using is best and enables contact. You can create a special email just for Linked-In, or use your common personal email address.

11. Example of Linked-In Profile:

12. Example of Linked-In Profile

13. Example of Linked-In Profile

14. Example of Linked-In Profile

15. Example of Linked-In Profile

16. Example of Linked-In Profile

17. Example Of Linked-In Profile

18. Example of Linked-In Profile

19. Linked-In Groups • A Key part of success in using Linked-In Is Joining Groups • You can: • Send Messages to Networking Contacts That Share Your Interests • Participate In Discussion Forums • See Jobs Posted • See News, Events, etc. • Possibly Promote Your Business/Job Search • Get A Group Logo On Your Profile • You can join up to 50 Groups.

20. Linked-In Groups To Join: • For LDS Professionals: LDS Professionals, BYU Management Society, Bay Area LDS Professionals, Local Bay Area Management Society Groups: BYU Management Society Silicon Valley Chapter, Monterey Chapter, San Francisco Chapter, East Bay Chapter • For Job Seekers These Are Good To Join – Linked HR, JOBS, or put down your Industry/Profession and Join the Largest Group, You can also join Regionally Based Groups – Connect SV, Linked Bay Area, etc. • There are groups for just about anything.

21. Groups to Expand Your Network Quickly • Toplinked • LIONS – or Linked In Open Networkers

22. Companies • You can Search For Companies, and Follow Companies on Linked-In, some companies may have some detailed information as well as a jobs Link. You can see who works at the company and who you might network with.

23. Jobs • Linked-In has beefed up its Job information offerings, as well as an ability to apply to Jobs on Linked-In itself. Select Jobs to search for Jobs in your field as well as who is sponsoring the job. • You can run a search for Recruiters and Staffing Professionals by Looking at the Advanced Feature on Linked-In, and entering company and job title. • In Groups, you can search for those who share your interests and increase your chances of making a connection.

24. In-Mail and Messages • In-Mail and Messages - you can send free messages for groups, or pay a subscription for In-Mails, a messaging service. • By Joining Groups you can contact individuals with like interests increasing chances of a response.

25. Navigation On Linked-In • Use Search Box next to Magnifying Glass to Search for specific types of Information. • Use Drop Down Box to specify which type of information you want to search for

26. Navigation On Linked-In

27. Managing Connections • Use Add Connections Link • Can Upload from Email Address Book • Invite as many as possible to grow your network and to keep track of individuals as they grow in their careers.

28. Questions & Answers • You can answer questions to gain expertise stars which add credibility to your profile, as well as participate in or gain access to information sharing.

29. For More Information On How To Use Linked-In: Go to this Link: http://learn.linkedin.com/ This link will enable you to browse a tutorial about how best to use the site.

30. Q&A We will now have about 20 minutes for questions.