1 / 8

Cocomero Frozen Yogurt SWOT Analysis and Market Expansion Opportunities

This assessment explores Cocomero, a self-serve frozen yogurt concept, through a SWOT analysis. Key strengths include its pricing model and aesthetic appeal, while weaknesses involve the building layout and acceptable payment methods. Opportunities for growth are identified in potential new locations, advertising strategies, and enhancing online presence. The analysis also recognizes threats from competitors like Cold Stone and Jamba Juice. Overall, Cocomero is performing moderately well but has significant opportunities for expansion and increased market share.

duard
Download Presentation

Cocomero Frozen Yogurt SWOT Analysis and Market Expansion Opportunities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BTW 250 – Cocomero Assessment AnishChivukula, Christina Oda, Robert Wu

  2. Cocomero SWOT Logistics

  3. Background Concept: Self-serve frozen yogurt

  4. Strengths Self-Serve Pricing Model Aesthetic Appeal

  5. Weaknesses Building Layout Acceptable Payment Types

  6. Opportunities Additional Locations/Expansion Advertisements/Coupons Web Presence

  7. Threats Dining Hall Beri Cold Stone Jamba Juice

  8. Conclusion Performing moderately well Huge opportunity for growth

More Related