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BTW 250 – Cocomero Assessment

An assessment of Cocomero frozen yogurt business, focusing on strengths, weaknesses, opportunities, and threats. The self-serve pricing model, aesthetic appeal, building layout, and acceptable payment types are analyzed. Opportunities for expansion through additional locations, advertisements, and web presence are highlighted. Potential threats from competitors like Dining Hall, Beri Cold, Stone, and Jamba Juice are discussed.

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BTW 250 – Cocomero Assessment

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  1. BTW 250 – Cocomero Assessment AnishChivukula, Christina Oda, Robert Wu

  2. Our Client Our Team Our Plan SWOT Cocomero

  3. Background Concept: Self-serve frozen yogurt

  4. Strengths Self-Serve Pricing Model Aesthetic Appeal

  5. Weaknesses Building Layout Acceptable Payment Types

  6. Opportunities Additional Locations/Expansion Advertisements/Coupons Web Presence

  7. Threats Dining Hall Beri Cold Stone Jamba Juice

  8. Conclusion Performing moderately well Huge opportunity for growth

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