american apparel and whole foods on twitter n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
American Apparel and Whole Foods on Twitter PowerPoint Presentation
Download Presentation
American Apparel and Whole Foods on Twitter

Loading in 2 Seconds...

play fullscreen
1 / 5

American Apparel and Whole Foods on Twitter - PowerPoint PPT Presentation


  • 76 Views
  • Uploaded on

American Apparel and Whole Foods on Twitter. Catherine Hotham. Uses Twitter to communicate with customers almost every day. Respond to questions concerning: Products Store openings/locations

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'American Apparel and Whole Foods on Twitter' - drake-ayers


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2

Uses Twitter to communicate with customers almost every day.

  • Respond to questions concerning:
    • Products
    • Store openings/locations
  • Not only answers questions, they have a conversation with their customers. It has a more personal feel to the responses.
  • On the sidebar, there are links to find store locations near you or where you can go to suggest a new store.
slide3

Also share cooking and health tips through Twitter.

  • Follows about 600,000 people.
  • Very accessible through the Whole Foods Web site.
  • Did not push messages onto customers.
  • Is reflective of company culture.
  • For Whole Foods, Twitter is sustainable.
slide4

Updates Twitter almost every day.

  • Tweets about new products, product details, sales (Mother’s Day) and job openings.
  • Less conversation than Whole Foods. But still sticks with culture of American Apparel.
    • Tweets about legalizing LA and Arizona and and Immigration Reform.
    • Gay Rights
slide5

Rarely responds to customers on Twitter.

  • “London Rummage Sale”-- tweeted apologies and discounts to those in the U.K.
  • Has a link to Twitter on AA Web site, but is not easily found.