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ASTRID SCHMITT-BYLANDT

ASTRID SCHMITT-BYLANDT. www.asb-travel-solutions.com. VIBE – VisitBritain International Business Exchange Market Panel Discussion Monday 13 th September 2010 Update on the German Market. What does ASB Travel Solutions Ltd. do?. Sales Representation for Incoming Services. PRODUCTS

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ASTRID SCHMITT-BYLANDT

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  1. ASTRID SCHMITT-BYLANDT www.asb-travel-solutions.com

  2. VIBE – VisitBritain International Business Exchange Market Panel Discussion Monday 13th September 2010 Update on the German Market

  3. What does ASB Travel Solutions Ltd. do?

  4. Sales Representation for Incoming Services

  5. PRODUCTS • GROUP TRAVEL • FIT TRAVEL • INCENTIVE TRAVEL

  6. CLIENTS • Travel Agencies • Tour Operators • Coach Operators • Incentive Agencies

  7. Markets • Germany • Austria • Switzerland

  8. So...It’s really very easy..just give them what they want!

  9. Example: NEW PLOY TO NICK OUR SUNBEDS THOMAS COOK IS OFFERING GERMAN TOURISTS AN ONLINE BOOKING SERVICE SO THEY CAN LINE UP PRIME SPOTS IN ADVANCE!!!

  10. GERMAN STEREOTYPES • 1. CLEAN & TIDY • 2. PUNCTUALITY • 3. FOOD/SAUERKRAUT • 4. ORDER/EFFICIENCY • 5. SERVICE • 6. PRECISION • 7. REGULATIONS

  11. 1. CLEAN & TIDY

  12. SLEEPING…in Germany ... in Bavaria

  13. SLEEPING…

  14. SLEEPING…

  15. BATHROOM …the way the Germans like it

  16. BATHROOM…

  17. 2. PUNCTUALITY

  18. BREAKFAST- at 7.10?

  19. 3. FOOD

  20. BREAKFAST…nice

  21. BREAKFAST…better

  22. DINNER

  23. DINNER

  24. DINNER

  25. 4. ORDER/EFFICIENCY

  26. Rates ready 12 months out • 24h reply • 24/h fast/efficient complaint handling • Pre-plan their July/ August Discounts • Punctual delivery • No book outs

  27. 5. SERVICE

  28. Look after your COACH DRIVER!! • A good nights sleep for security • A bit of pampering for someone who will help selling the hotel!!

  29. 6. PRECISION

  30. i.e. Translation of marketing material.. “Wir machen viel Wind” – is not exactly...we make a lot of wind..

  31. 7. REGULATIONS/LEGAL ISSUES

  32. German travel law – Frankfurter Tabelle

  33. Favourite products Cornwall London

  34. Favourite products Castles/Cathedrals/Colleges and gardens

  35. Favourite products Scotland

  36. But .. • Make sure your sights are accessible by coach!! • Group rates are cheaper than concessions

  37. Why Germans? • Market size: 80m people • Book 12 Months Ahead/budgeting • Pre-plan their July/ August Discounts • Pay on time • Efficient working • Loyal

  38. SUMMARY • Deliver what you promise • Fast response times / Service • Clean & Tidy/Punctuality • Be honest • Handle complaints immediately

  39. Make all Germans Happy....

  40. Thank you for your attention!! ASTRID SCHMITT-BYLANDT www.asb-travel-solutions.com

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