structure of online vs total population in macedonia n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Structure of Online vs. Total population in Macedonia PowerPoint Presentation
Download Presentation
Structure of Online vs. Total population in Macedonia

Loading in 2 Seconds...

play fullscreen
1 / 12

Structure of Online vs. Total population in Macedonia - PowerPoint PPT Presentation


  • 92 Views
  • Uploaded on

Structure of Online vs. Total population in Macedonia . Online audience measurement. Online penetration: where is Macedonia in the CEE region?. 55% online penetration i n Macedonia.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Structure of Online vs. Total population in Macedonia' - donar


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
online penetration where is macedonia in the cee region
Online penetration: where is Macedonia in the CEE region?

55% online penetration

in Macedonia

Source:ofdata: Macedonia: BRIMA DOO - Skopje Estonia: Turu-uuringute AS; Lithuania: SKDS; Czech Republic: Mediaresearch; Latvia: RAIT; Slovenia: Valicon; Bulgaria: Synovate; Slovakia: Mediaresearch; Hungary: gemius/Ipsos Fusion Data; Poland: Megapanel PBI/Gemius & netTrackMillward Brown; Croatia: Valicon; Belarus: Factum Bel; Russia: FOM; Turkey: Ipsos KMG - Gemius SA: Internet Audience Measurement, 2011-12; Ukraine: gfk, [agegroups - CEE:15+; Lithuania: 15-74; Bulgaria: 15-69; Slovakia: 14+; Croatia: 12+; Belarus: 16+; Russia 18+; Romania: 14-64; Ukraine: 14+]

macedonia gender of the online population
Macedonia: Gender of the online population

Considerabledifference which is not typical ofany of the countries in CEE region

Source: BRIMA DOO - Skopje

macedonia age groups
Macedonia: Age groups

Source: BRIMA DOO - Skopje

macedonia education
Macedonia: Education

Source: BRIMA DOO - Skopje

macedonia nationalities and religions
Macedonia: Nationalities and Religions

Source: BRIMA DOO - Skopje

macedonia working status
Macedonia: Working status

Employed full time + Students:

60% of online users

40% of population

Source: BRIMA DOO - Skopje

macedonia income
Macedonia: Income

Source: BRIMA DOO - Skopje

online a dspends as of total
Online adspendsas %of total

Source of data: IAB Europe/IHS Screen Digest/Warc, Ukrainian Advertisement Coalition, TNS LT, 2010

online adspend s m 2009 2010 change
Online adspends(m €/ 2009-2010 change)

Why ???

Bulgaria€ 24 mln.

online adspends

( 7.3 mln. population –

€ 393 average wage)

Romania€ 17 mln.

online adspends

( 21.4 mln. population –

€ 464 average wage)

Source of data: IAB Europe: ADEX 2010. European Online Advertising Expenditure; Ukrainian Advertisement Coalition;