1. PRINT & DIGITAL* | CONSUMPTION OF NEWSBRANDS 4.4 million 88.3% of Scottishadults 15+ that’s3.9million people consume newsbrandsacrossprint & digital • More than 8 in 10 adults in Scotland consume a newsbrandeither in print or digitally. 82.5% of Scottish adults 15+ read a print newspaper and 34.4% visit newsbrandwebsites via their PC or laptop. • * Digital figure is PC & laptop only and doesn’t include tablet & mobile • Based on all national & regional newsbrands in NRS PADD • Monthly Data - Scotland