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Market Research

Market Research. L.O. To understand what market research is To understand why market research is important To create your own market research questionnaire. Market Research?. is any organised effort to gather information about markets or customers.

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Market Research

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  1. Market Research L.O. To understand what market research is To understand why market research is important To create your own market research questionnaire

  2. Market Research? • is any organised effort to gather information about markets or customers. • Market research is a key factor to get advantage over competitors. • Market research provides important information to identify and analyse the market need, market size and competition.

  3. How could you carry out market research? • What questions would you need to ask to find out about your market (cereal)?

  4. Your Market Research • Plan a questionnaire consisting of 15 questions. • Must be multiple choice answers

  5. TV Adverts L.O To understand what the conventions of a TV ad are To understand how to ‘read’ a TV ad To begin planning your own TV ad

  6. What to consider when creating a TV advert • WHAT is being advertising and WHAT is specifically highlighted about the product (the benefits)? WHY this helps sell a product. • WHERE this ad might appear in order to reach its target audience.

  7. Conventions of an TV advert • Image • Setting • What the product is/Box in shot • Target audience • Narrative • Characters • Music • Dialogue

  8. Coco pops • http://www.youtube.com/watch?v=SPXrHxiBXsM&feature=related • What can we say about the conventions used on this advert?

  9. http://www.youtube.com/watch?v=JhoEW2s3Am4

  10. http://www.youtube.com/watch?v=apnShbFMjpw

  11. The Apprentice • Dance in your pants http://www.youtube.com/watch?v=il2t2FuNtU8&feature=relmfu • 7.44 – wake up call http://www.youtube.com/watch?v=ghTTdq3q1Qw&feature=relmfu • 9.13 – treasure flakes

  12. Your ideas • Spider diagram your ideas for your tv advert. • Image • Setting • What the product is/Box in shot • Target audience • Narrative • Characters • Music • Dialogue Image Characters

  13. Plenary • It is important to advertise on TV because..... • It is important to get the TV advert right because.....

  14. Storyboarding your TV advert L.O. To use prior knowledge of conventions of TV advert. To plan your TV advert based around conventions. To storyboard your advert.

  15. Spider diagram ideas for your own cereal advert for TV • You must consider each convention • Setting • Image • What the product is • Target audience • Narrative • Characters • Music • Dialogue • Box in shot

  16. Storyboard your TV advert

  17. Today • Create survey and send out on Studywiz • Research ‘What makes a good TV ad?’ • What do you need to include when putting one together? • Put this information on your powerpoint slide (IN YOUR OWN WORDS) 3. In your groups: spider diagram ideas for your TV advert on your ppt. • Where will it be set? - What characters will be in it? • Music? - Storyline? - Dialogue?

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