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Market research

Market research. Nutrition supplements 1/11/2010 Iiro Nuutinen Henri Juutila Jesse Saharanta. Background. ” Hired ” by RunToShop Consultant company for marketing solutions c ooperation companies ( Wrange , go4fit.fi and Sportlife )

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Market research

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  1. Market research Nutrition supplements 1/11/2010 Iiro Nuutinen Henri Juutila Jesse Saharanta

  2. Background • ”Hired” byRunToShop • Consultant companyfor marketingsolutions • cooperationcompanies (Wrange, go4fit.fi and Sportlife) • Idea: Find new and cheapmarketingways, makeapplications

  3. Main researchquestions • How to getmorecustomers for the nutritioncompanies? • Whypeopledon’tusenutritions? • How canwechangestereotypes of nutritionsupplements? • Whatare the requirements of customersconserning the products?

  4. Chosenapproach to research and sources • Try to find out the customers’ interests and whytheybuyornotnutritions • Survey(googledocs) via Facebook • Questionsaboutusingornot, wherefromtheybuy, howoftentheyuse • Alsofitnessexpo: Whatkind of applicationnutritioncompaniesprefer • Going to dosomeresearch in sport teams

  5. Findings • 110 answers: men 86%, women 14% of answers • 47% of women and 12% of menhaven’tusednutritionsupplements • People whotrain in gymaremostlikelyusingnutritionsupplements • 2nd Ice hockey • 3rd football

  6. Findings • Mostlypeopleusenutritionsupplements to improverecoveringprocessaftertraining • Alsogainingmass/musclemass is oneimportantgoal • Proteindrinks, recoverydrinks, vitamins and creatineare the mostused products • People chooseproductby the price (37%) • Next is quality of the product (26%) • Freedeliveryonly1% !!!

  7. Findings • 32% of people order nutrition supplements from a webstore, others buy them from a store • We listed 5 finnish nutrition brands and Wrange was least used brand!!!

  8. Benefits of doingresearch • Wrange’s product range is too small • Better to buy all products from one store, right? • Wrange’s store stand in wrong place • We found out that some people are scared of nutrition supplements or they don’t see any needs for use them

  9. Learnings • First market research, so we learned a lot - Survey, asking the right questions - Analysing the findings - Find the best target group for us

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