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The Diverse World of Photography: Exploring Techniques and Markets

This market research report by Jacob Smith delves into various types of photography, such as portraiture, landscapes, abstract, commercial, nature, sports, forensic, and photojournalism. It outlines the target audiences for each type, highlighting potential appeal to different groups, from families to forensic investigators. Statistical insights on sport photography and photojournalism sales trends are also provided. The report offers ideas for innovative photography projects, suggesting approaches for location portraiture and studio portraiture to cater to wide markets.

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The Diverse World of Photography: Exploring Techniques and Markets

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  1. Market Research By Jacob Smith

  2. Types of Photography • Portraiture • Landscapes • Abstract • Commercial • Nature • Sports • Forensic • Photo Journalism

  3. Target Audience • Portraiture – If this was in studio it would appeal to family's and friends however if this was at a location it might be used for advertising. • Landscapes – This might appeal to architects and tourists. • Abstract – This would probably appeal to artists or families wanting pictures in their house. • Commercial – This type of photography would appeal to shoppers because it gives them an idea of what they could buy. • Nature – This would appeal to explorers or families who want some pictures in their house. • Sports – This may appeal to sports fans or might apply for advertising. • Forensics - This type of photography would appeal to crime scene investigators because it allows them to see evidence in the photograph. • Photo Journalism – This would appeal to people interested in the news or people who buy news papers.

  4. Statistics for Sport Photography This is the front cover of DigBmx Magazine. Mintel estimates that over 1.5 billion prints were distributed in 2010 and this is an estimated 14% drop since 2006.

  5. Statistics For Photo Journalism • Sector Sales up 2.56%, Guardian Sales up 4% to 300.472 but with a year on year change of -16.49%

  6. My Idea’s • Mask – For this I shall be doing location portraiture in the style of a magazine, market research helped me with this decision because these types of photos have the widest market and although difficult to penetrate has the highest sales number. • Object – For this I will also be using portraiture however this will be indoors so can be classed as studio instead, I chose this as a change from location because photos have to be different.

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