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Have you ever heard your Industrial Marketing Agency or digital marketing team talk tirelessly about creating a landing page? And you paused and wondered what landing pages are? Arenu2019t they just like all other website pages?
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5 Easy Landing Page Tactics That Will Increase Website Conversions Have you ever heard your Industrial Marketing Agency or digital marketing team talk tirelessly about creating a landing page? And you paused and wondered what landing pages are? Aren’t they just like all other website pages? Well, landing pages are a bit different than your usual website pages. Instead, they are an integral part of digital marketing strategies built to fulfill a specific purpose. In this blog, we have covered: What is a landing page? Why are landing pages important? The elements a good landing page must-have. So let’s start by understanding what a landing page is! What Is A Landing Page? Landing pages are pages built to fulfill a specific purpose. Landing pages can be a part of your website, but they can also be standalone pages. As we have already established, landing pages have a specific purpose and play a vital role in lead generation. Usually, landing pages support the following purposes: Special offers like discounts, cashback, offers, or others. New product launches Free eBooks/ templates Webinar registration/On-demand webinars Online contests The offers and information are known as lead magnets. Lead magnets attract your target customers and direct them to the landing pages, which capture the information of your prospects or convert them.
Your home page has a cluster of data. Unlike your website home page or any other page, landing pages are focused on only one piece of information. When visitors come to your home page, they see all the details about your business, your products, and services, regardless if they require it at that time. It might trouble those visitors who have come to your website with a specific requirement in mind. Therefore, a landing page helps these visitors by providing specific information about an offer rather than the entire cluster of information about your business. When you provide your visitors precisely what they are looking for, it increases the chances of their conversion. READ MORE Dijitale Industrial Marketing Agency Flat A2/301, Welworth Celina Behind Ranka Jewellers, Baner Road, Baner, Pune 411045 vinita@dijitale.com 9923731274 https://dijitale.com/