Website development tips that will increase online sales

1. Website development tips that will increase online sales

2. Instructions Some merchants might not realize it, but the design of their online storefronts-from the landing page to the shopping cart-has a direct effect on sales. Even the smallest of design elements can improve or harm conversion rates, and this tutorial will tell you five things you can do as a web developer to increase online sales. Think about it from a shopper's perspective. It seems pretty clear that you want your shopping process to be as intuitive as possible-but a lot of online storefronts don't practice what they preach. Sometimes, web stores get too artsy with their designs. Others use flash animations that can slow down the shopper's browser. Still others use color schemes that send the wrong signals to shoppers

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4. 1 Website development tips and tricks

5. Make sure your shopping cart is visible If the customer adds an item to their cart, they want to have the peace of mind that the item was actually registered. Therefore, somewhere on the page at all times during the shopping process, your store should have an area listing the number of items in the customer's cart and other relevant check-out information. Having checkout data visible and readily available also helps ease the transition from shopping to checkout. No matter where the customer finishes shopping, it's important to have a quick link back to the checkout page. It isn't enough to simply have shopping cart information somewhere on the page, however. Make it pop so it's easier to find. Contrasting colors from the color scheme on the rest of the page is a good way to help the cart stand out.

6. Optimize your "add-to-cart" buttons Site visitors and customers respond differently to different calls to action. For instance, if your "add-to-cart" button says "more details" or "learn more," our experience has been that customers don't react as well to this kind of indirect call-to-action. In contrast, an "add-to-cart" button that says "buy now" is a specific, direct call to action that elicits a much more positive response from shoppers. Coloring is also an important design element here. Blue and green are gentler colors that usually cause people to follow up, whereas orange and red can hurt the performance of your "add-to-cart" button. Using colors that flow with your site's color scheme helps further clarify the call-to-action.

7. Clarify your navigation paths Hidden menus and other elements on the page are very ineffective and can sometimes lead to shopper frustration. One of the most important parts of clarifying your navigation is by avoiding hidden elements on the page. If you have too many categories, this can be a difficult task. However, fly-out menus (that "fly out" when you mouse over them) are an effective way to keep your page from getting too cluttered while giving the shopper the opportunity to access any category page at any time. Don't get caught up in getting too artistic about how you design category and other navigational elements; shoppers will always thank you through better conversion rates when you make practicality a priority

8. Clean up your product pages The organization of your site's product pages is a crucial part of ensuring that your customers are drawn in by the information that is most appealing to them. Have you ever thought about where your customer reviews reside on the product page? Sure, customer reviews are an important part of gaining the customer's trust-but they don't have to be the first thing that the shopper sees. So many elements on any given page mean a complex organization process.

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