What is Digital Marketing.

1. We Live in a world where we depend upon Internet with no matter.So Digital marketing plays an important role in Business Growth, with this we can target audience in real time. With Email and Social media campaign your message will send to wider audience at a same time. Now we understand that digital marketing is important but the question is Why Digital Marketing Important. Digital Marketing increases Brand awareness and targets your true customers. With Digital marketing we are sure that we target a real customer, SEO helps those customers to reach who searched for the web for that Content. Facebook and Instagram generate more revenue than any other traditional media because they control more audience. Digital marketing makes direct communication between your customer and business. Digital Marketing can save your money. Digital marketing allows you to compete with your competition by promoting you to a large audience also in a small budget . Every technique depends upon PillersSo Two main Pillers are needed for Your business Growth In digital Marketing, the first one is Online Marketing And the other one is Offline Marketing. Online Marketing is the strategy or method by which anyone can spread their business to the word by using the internet. It is basically an online strategy to grab people’s attention, there are several major sub-categories of online marketing whichincludes Search Engine Optimization(SEO), is the process of growing the quality and quantity of website traffic by increasing the visibility of a website to users of a web search engine. Search Engine Marketing(SEM), simply the paid a version of SEO by displaying ads in search results to increase traffic, Social Media Marketing(SMM), which is where you use social media platforms to build a relationship with customers and introduce your product and services with them. Content Marketing which is where marketers try to create valuable content about their site products or services and try to generate true traffic, Email Marketing, you can email your customer and discuss your services with them and also asking them to buy from you, but you have to take permission from your customer side to send them an email, Affiliate Marketing is a technique by which you can promote your fellow marketer's products and share your products with them and in exchange promote each other products. Offline Marketing is a form of marketing that is entirely offline but enhanced with electronic devices such as mobile phones, Macbook, TV,ipads.TV commercials hit everyone across the world, but you

2. don't know who is getting to reach. Phone Marketing includes Text messages and Cold calling. Digital Marketing plays an important role in growing marketing techniques. In the future it will become the demand for Business existence in market. It helps you to engage with your audience and also meets the marketing goals or boost your business revenue. It is the method by which a right customer can reach you . So we can say that with the help of digital marketing techniques, we can create and increase brand value and increase traffic on our website which is the basic funda of business growth.