Why You Need To Include Video Testimonials on Your Landing Pages

1. Why You Need To Include Video Testimonials on Your Landing Pages Video testimonials from real people have become an increasingly important part of a customer’s decision to buy. This is because it helps create a face behind a company, and oddly, gives a sense of familiarity. It is much easier to trust someone we are familiar with than someone we don’t know. Brief, genuine video testimonials provide an opportunity for potential customers to see how a product or service benefits other people in real life. Numerous studies have shown that video testimonials are more effective than written ones at selling products and services. Customers are more likely to trust a video than a simple photo or even a set of them because they bring an extra level of human feeling into the equation. If you want your business to succeed, use video testimonials in addition to photos and text reviews.

2. Advantages of Video Testimonials 1. They’re personal An online video testimonial is much more effective than reading a review because people trust videos more than they trust written reviews. It’s easier to relate to a person speaking versus reading text and coming up with their interpretations. 2. They’re interactive A video testimonial can be easily shared across social media sites like Facebook and Twitter, helping you reach a larger audience. A text review is much harder to share, but with a video, it’s simple. 3. They have the ability to inspire A person saying something unscripted is far more likely to be remembered than a written testimonial. People who watch the videos are affected by the person’s emotions doing the talking. 4. They’re easy to create Creating videos is as simple as using your cell phone or webcam. Many camera phones come equipped with high-quality cameras and editing software that you can use for free or at little cost. Testimonials are more persuasive than product descriptions or social proof because they confirm that others have had the same experience as you. In other words, they give you social proof. Here are the top 5 benefits of using video testimonials on your landing pages: READ MORE: https://digitalcatalyst.in/ https://digitalcatalyst.in/blog/why-you-need-to-include-video-testimonials-on-your- landing-pages/