How online reputation management is the need of the hour

1. How online reputation management is the need of the hour? Consumers have all kinds of information at their fingertips. That means consumers are using that information to research businesses (like yours) to consider buying from. According to BrightLocal's 2018 Local Consumer Reviews Survey. ● ● ● About 86% of the customers read reviews of different local businesses 95% of people ages 18-34 read reviews of local businesses. Consumers also read about 10 online reviews before they think they can trust a business. Consumers value recent reviews - 40% only consider reviews written within the last two weeks, an increase of 22% from the previous year. 57% of the customers will only buy from a business with four or more stars. 91% of consumers aged 18-34 trust online reviews as much as they trust recommendations from friends and family. ● ● ● It's no exaggeration to say that online reputation influences consumers' purchasing decisions. Here's what an online reputation is, how to improve the reviews you receive, and how to handle feedback about your small business online. 1. What is included in an online reputation? The online reputation of your business includes the reviews that are posted about your business. In addition, if you have a brick-and-mortar business, all these reviews will be published on sites like Yelp and Google My Business. If you're an e-commerce store, online reviews can be for products sold on marketplaces like Amazon or Etsy or even on your website. Online reputations management services can also include: ● ● ● News about business, for example articles published online by newspapers Discussions about your business, such as social media, forums, and online comments. Blog posts about your business To accurately track online sentiment about your business, take the following steps: Create a profile on the review site The information on review sites is a reflection of your brand. Take steps to provide a great user experience for reviewers on these sites.

2. On sites like Facebook Business, save a custom URL that includes your company name. You need to make sure all the contact information is complete and up-to-date. Write compelling, accurate, keyword-rich descriptions so that your review site shows up in searches. Setting up Google Alerts for your business. The Google Alerts tool allows you to enter keywords that are relevant to your business. That way, you can see online news about your business as soon as it is posted. Appoint a Community Manager It would help if you had someone who will actively manage your online reputation. Not responding to criticism can be detrimental to your business. For example, Convince & Convert reports that 42% of consumers who complain about social media expect a response within an hour. Community managers should make sure they actively participate in social media channels, check review sites daily, and receive Google alerts for business news. A protocol should be developed for responding to reviews, even if it's as simple as: Thanks for your valuable review. Now that you know very well that what you need to be aware of regarding your business's online reputation, here are some ways to improve it and stand out from your competitors. How to improve your online reputation?

3. A company's online reputation is essential for several reasons. The better your reputation, the more leads you can attract. The more reviews you have, the more credibility your business will have. Online reviews can also help improve your search results. Moz reports that Google My Business signals and review signals are two of the top three search engine factors that affect search results for local businesses. Both the quality and quantity of online reviews are significant; in RevenueJump's analysis of 54,376 local listings, the highest-ranking listings in Google's local search results had an average of 38 reviews, while the lowest-ranking listings had an average of 14 reviews. Use all these tactics so as to get positive reviews and ratings. Ask from reviewer Yes, it's pretty simple: A recent Search Engine Land reports that 70% of customers will review a business when asked. If you receive feedback directly from satisfied customers, let them know that you have a presence on review sites and are very grateful for their reviews. You can also use email marketing so as to send messages to your most loyal customers and ask for their feedback. Add links to your review sites on your website and social media pages to make them easy to find. Highlight positive reviews. If you receive a positive review, ask the customer to use it in your marketing materials. With various permission, you can also turn the review and rating into an eye-catching and captivating infographic. You can share this testimonial via email as well as social media. Also, other customers may also want to acknowledge your business and leave positive reviews. Offer a great service or product. How your business or company treats its potential customers is the most crucial factor that influences reviews. Strive to provide excellent products and services so that positive reviews are the only option. Other things to consider besides review sites In addition to review sites, make sure that positive information about your business is circulated online to be visible when people search for your business. Public relations and influencer marketing strategies can help you get more positive mentions in blogs and press articles.

4. Identify influencers in your industry in social media and content marketing; you can use tools like BuzzSumo to find them. Then contact them with free products and services, expecting honest reviews. Target influencers and bloggers followed by your audience and whose content is a good fit for your product or service. Focus on building relationships with influencers before pushing your product. Provide information (fact sheets, images, etc.) that will help the influencer create content. Again, when working with bloggers and influencers, the quality of your product or service will determine your success. If you present a flawed offering, it will only lead to more negative reviews and news about your business. How to handle online reviews? If a customer calls your company and talks about the service they received, you will not ignore the call or listen to what they have to say and hang up without saying anything. The same goes for online reviews. Whether they are positive or negative, your company must respond to them because that's how you build relationships with your customers. Responding to reviews can also impact your search results - Google cites managing and responding to reviews as a way to improve your local search engine ranking. This is because responding shows that you value your customers and their feedback. A trusted company providing good Online Reputation Management Services can help you manage bad reputation in an effective manner. They have experts having rich expertise in providing ORM services.