slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
ENGAGE CUSTOMERS WITH SOCIAL MEDIA PowerPoint Presentation
Download Presentation
ENGAGE CUSTOMERS WITH SOCIAL MEDIA

Loading in 2 Seconds...

play fullscreen
1 / 79

ENGAGE CUSTOMERS WITH SOCIAL MEDIA - PowerPoint PPT Presentation


  • 158 Views
  • Updated on

ENGAGE CUSTOMERS WITH SOCIAL MEDIA. Josh Chiles – CEO Engaged!. Today’s Engaging Agenda. Who is Josh Chiles Start Engaging on Facebook – Statuses Start Engaging on Facebook – Photos Increase ”Likes” – Facebook Advertising Increase “Likes” – Facebook Landing Pages

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

ENGAGE CUSTOMERS WITH SOCIAL MEDIA


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript

    1. ENGAGE CUSTOMERSWITH SOCIAL MEDIA Josh Chiles – CEO Engaged!

    2. Today’s Engaging Agenda • Who is Josh Chiles • Start Engaging on Facebook – Statuses • Start Engaging on Facebook – Photos • Increase ”Likes” – Facebook Advertising • Increase “Likes” – Facebook Landing Pages • Creating Content for YouTube • Start Engaging on Twitter • Start Engaging on Your Blog • Start Engaging with QR Codes Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    3. Who Is Josh Chiles • Passionate about Social Media • Started using social media while working at Prince William Marina • Founded Engaged! to help businesses • Writes blog posts for Boating Industry • Teaches social media classes for the National Marine Manufactures Association • Has just created the most powerful social media management dashboard for business at StartEngaging.com Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    4. Start Engaging on Facebookby Posting Status Updates Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    5. Start Engaging on Facebookby Posting Status Updates • Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    6. Start Engaging on Facebookby Posting Status Updates • Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. • Reply to users’ comments and ”likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ News Feed. (EdgeRank) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    7. Start Engaging on Facebookby Posting Status Updates • Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. • Reply to users’ comments and ”likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ News Feed. (EdgeRank) • Ask a hypothetical question. (Example: ”A family that rides together, ___ together.”) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    8. Start Engaging on Facebookby Posting Status Updates • Don’t automate Twitter updates to your Facebook page. They are different platforms, so treat them differently. • Reply to users’ comments and ”likes” on your statuses. The more engagement, the more likely your post will make it to your community members’ News Feed. (EdgeRank) • Ask a hypothetical question. (Example: ”A family that boats together, ___ together.”) • Share information about your company: news coverage, job openings, promotions, and milestones. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    9. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    10. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    11. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    12. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    13. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    14. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or expo. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    15. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    16. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or expo. • Post pictures from a conference. Go ahead, you’re at one now! (ProfitX) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    17. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    18. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or expo. • Post pictures from a conference. (ProfitX) • Post pictures of your inventory. Use the captions for descriptions. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    19. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    20. Start Engaging on Facebookwith Photos • Post a mystery photo – have people guess who the mystery person is, what the secret object is, or what the location is in the comments. • Post a photo and ask for a caption. • Share pictures from a local meet-up, event, cruise or expo. • Post pictures from a conference. (ProfitX) • Post pictures of your inventory. Use the captions for descriptions. • Use the top photo strip of your Facebook page in a creative way. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    21. Start Engaging on Facebookwith Photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    22. Increase Facebook “Likes”Facebook Advertising The most targeted form of advertising Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    23. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    24. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    25. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests • Ads use both text and image Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    26. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests • Ads use both text and image • Promote your Facebook Page, website or event Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    27. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests • Ads use both text and image • Promote your Facebook Page, website or event • Set a daily budget you’re comfortable with Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    28. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests • Ads use both text and image • Promote your Facebook Page, website or event • Set a daily budget you’re comfortable with • Test different ads to see which works best Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    29. Increase Facebook “Likes”Facebook Advertising • Connect with over 750 million potential customers or keep it super local • Choose your audience by location, age, sex, collage, likes and interests • Ads use both text and image • Promote your Facebook Page, website or event • Set a daily budget you’re comfortable with • Test different ads to see which works best • Choose to pay only when people click (CPC) or see your ad (CPM) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    30. Increase Facebook “Likes”Facebook Advertising What is the most important part of your Facebook ad? Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    31. Your Landing Page! Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    32. Increase Facebook “Likes”Landing Pages • Don’t let your first time visitors land on your wall. Welcome them & ask for a ”like” Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    33. Increase Facebook “Likes”Landing Pages • Don’t let your first time visitors land on your wall. Welcome them & ask for a ”like” • Use a reveal tab (Must ”Like” your page before gaining access) Only on one page though Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    34. Increase Facebook “Likes”Landing Pages • Don’t let your first time visitors land on your wall. Welcome them & ask for a ”like” • Use a reveal tab (Must ”Like” your page before gaining access) Only on one page though • Different landing tab ideas… • Welcome • Sweepstakes / Contest • Shopping Cart • Deals / Exclusive Offers • Photo Showcase • Document Download (maintenanceform) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    35. Creating Content for YouTube Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    36. Creating Content for YouTube • Keep it simple and short – under 2 minutes Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    37. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow with photos Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    38. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow • Content ideas… • New, used and brokerage inventory walk around and features Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    39. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow • Content ideas… • New, used and brokerage inventory walk around and features • Events and Expos(set-up, during and after) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    40. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow • Content ideas… • New, used and brokerage inventory walk around and features • Events and Expos(set-up, during and after) • How-to’s(safety gear, changing your oil) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    41. Creating Content for YouTube • Keep it simple and short – under 2 minutes • Use video or create a slideshow • Content ideas… • New, used and brokerage inventory walk around and features • Events and Expos (set-up, during and after) • How-to’s(safety gear, changing your oil, etc.) • Using pulp culture, create a spoof (Many haveused the highly popular Super Bowl ad “The Force” with mini Darth Vader to create a spoof for many different industries) Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    42. Benefits of Using Twitter Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    43. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    44. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    45. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness • Reach out and engage with your target audience. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    46. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness • Reach out and engage with your target audience. • Online Reputation Management Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    47. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness • Reach out and engage with your target audience. • Online Reputation Management • Promote your blog, newsletter and events. Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    48. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness • Reach out and engage with your target audience. • Online Reputation Management • Promote your blog, newsletter and events. • Gaining Valuable Feedback Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com

    49. Benefits of Using Twitter • Participating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation. • Building Brand Awareness • Reach out and engage with your target audience. • Online Reputation Management • Promote your blog, newsletter and events. • Gaining Valuable Feedback • SEO Boost - driving traffic to your website Engage Customers With Social Media Josh Chiles CEO Engaged! StartEngaging.com