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The New Media: Using Social Media to Connect, Mobilize and Educate Voters

The New Media: Using Social Media to Connect, Mobilize and Educate Voters. Lisa Walker DemCAMP Managing Partner Lisa@DemCAMP.com (386) 956-6926. Examples of Social Networks. General-Purpose Communities: Facebook Twitter Orkut Google Buzz MySpace. Examples of Social Networks.

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The New Media: Using Social Media to Connect, Mobilize and Educate Voters

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  1. The New Media: Using Social Media to Connect, Mobilize and Educate Voters Lisa Walker DemCAMP Managing Partner Lisa@DemCAMP.com (386) 956-6926

  2. Examples of Social Networks General-Purpose Communities: • Facebook • Twitter • Orkut • Google Buzz • MySpace

  3. Examples of Social Networks Special-Purpose Communities: • Meetup • LinkedIn

  4. Examples of Social Networks Campaign-Specific Systems: • my.barackobama.com

  5. Social Networks Mobilize Offline Action • Volunteer Meetings • Can lead to phone banks, canvassing • Fundraising Events • Meet and Greet Events

  6. Social Networks build communities among your supporters • My.BarackObama.com • Volusia for Obama • Catholics for Obama • Leos for Obama • Facebook – Kendrick Meek • Central Florida For Kendrick Meek • Volusia County For Kendrick Meek • Stetson University For Kendrick Meek

  7. Social Networks make it easy for your supporters to evangelize for you. • Facebook Comments

  8. Social Networks serve as an inexpensive and effective communications channel to your supporters. • Schedule Events • Send Fundraising Messages • Discussion of Issues

  9. Social Networkscan be mobilized to raise money for you. • Events • Fundraising Ask

  10. Social Networks can allow supporters to form local offline groups, helping the campaign cheaply mobilize large districts. • Meetups • Local campaign coordinators • Local Online Groups

  11. Social Networks facilitate the formation of subgroups • My.BarackObama.com • Volusia for Obama • Catholics for Obama • Leos for Obama • Host Committees • Advertise House Party Fundraiser • Advertise Candidate Appearance • Rapid Response Teams • Response to Articles, TV, Blogs, etc.

  12. Social NetworksHow Do You Build Them? • Offline Social Groups • Clubs • Rotary • Connect With People You Admire • Upload Your Email List • Connect With Friends of Friends • Connect With People In Other Groups You Belong To.

  13. Thank You!

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