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Analytics Workshop: Getting Started

Analytics Workshop: Getting Started. Enterprise Analytics. Today’s Session. Purpose : To gain an understanding of the features and functionality associated with Enterprise Analytics. Objectives: At the end of this course participants will be able to:

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Analytics Workshop: Getting Started

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  1. Analytics Workshop: Getting Started Enterprise Analytics

  2. Today’s Session • Purpose:To gain an understanding of the features and functionality associated with Enterprise Analytics. • Objectives: At the end of this course participants will be able to: • Understand the capabilities of Enterprise Analytics • Create a new site within the Admin Console • Utilize Rollup Reporting and Segmentation within the Analytics and Explore Applications • Broadcast features across multiple sites

  3. Lesson 1: Understanding Enterprise Analytics

  4. Lesson 1: Objectives • At the end of this lesson participants will be able to: • Understand the capabilities associated with Enterprise Analytics • Create a new site and define attributes within that site

  5. Enterprise Analytics • Overview: Capability enabled within the Web Analytics Platform which allows for aggregated multi-site data rollups. • Examples of Usage: • Access a central view for multiple sites • Create rollup reports based on certain criteria across multiple sites • Broadcast certain features across all sites with one step

  6. How Enterprise Analytics is Used • Business Case: We are a global hotel company that has many sites which are managed by geographic location. We have a need to see how all of our sites are performing and how they perform at an individual level.

  7. Enterprise Analytics Reporting • Overview: Available within the Web Analytics Application under Reports > Site Rollups and across all other enabled applications. • Examples of Usage: • Obtain a list of all sites which comprise one global ID • Zoom into each site alias to understand specific marketing channel, page, product, event, and geographical data • Broadcast certain features across all sites with one step “Site Rollups” node

  8. Enterprise Analytics Hierarchy • Site Alias • Site ID (s)

  9. Creating and Defining a Site

  10. Defining Site Attributes

  11. Lesson 1 Wrap-Up Answer the following questions: • As a administrator I have the ability to define the Site Alias and Attributes? • The Enterprise Analytics Reports are located within the Web Analytics Application?

  12. Lesson 2: Creating Rollup and Segment Reports

  13. Lesson 2: Objectives • At the end of this lesson participants will be able to: • Create Rollup Reports within Analytics and Explore • Define Segments across multiple sites

  14. Rollup Reports • Overview: Create reports to view performance across multiple sites within Analytics and Explore. • Examples of Usage: • Access standard views to quickly gain site information • Create custom views • Saved and publish custom views

  15. Defining Site Rollups

  16. Rollup Reports in Explore

  17. Site Segmentation • Overview: Define Segment criteria and apply it to multiple sites within Analytics and Explore. • Examples of Usage: • Cross compare site performance at a granular level • Understand common behaviors and actions across sites for global optimization Apply “Rolled up” Segments for non-Topline Reports(e.g. Marketing, Content, Products) • Site-based criteria • Page View • Event • Product view • Cart • Order

  18. Segmentation in Explore

  19. Lesson 2 Wrap-Up Answer the following questions: • I can only leverage my Enterprise Analytics data in the Web Analytics Platform? • Segmentation is another way to create a rollup report but at a more specific or granular level?

  20. Lesson 3: Broadcasting

  21. Lesson 3: Objectives • At the end of this lesson participants will be able to: • Understand what Broadcasting allows • Publish certain features globally without individual site replication

  22. Broadcasting • Overview: Publish customized features in order to a quickly and easily share information. • Examples of Usage: • Define a view, segment, workbook, annotation, or alert at a global or site level • Share information with multiple sites by creating custom views at a global level

  23. Lesson 3 Wrap-Up Answer the following questions: • I can create a Workbook and share it globally with all of my sites? • If I create an annotation I will need to recreate it under each site in which the annotation is applicable?

  24. SESSION REVIEW

  25. Session Recap • In today’s session we discussed: • The capabilities of Enterprise Analytics • How to create a new site within the Admin Console • Rollup reporting within the Analytics and Explore Applications • How to leverage segmentation • How to Broadcast features across multiple sites

  26. Next Steps • Create sites within the Administrative Console • View reports in both Analytics and Explore • Apply Segments to sites for granular analysis • Broadcast global information

  27. Post-Class Support • On-Demand Training: • Enterprise Analytics • Documentation: • Participant Guide • User Guide • Expert Analysts: • Submit a ticket or chat live for assistance

  28. Thank You For Attending

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