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Talisman & Olufson Micro Analysis

Talisman & Olufson Micro Analysis. Target Market Selection. Big Fish Small Pond Albany Boomtown Singles Get’em started early Self-Purchasing Females. Products. Talisman/ Olufson Custom-made jewelry Highest quality of diamonds and gems Customer’s one stop Olufson carries designer lines

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Talisman & Olufson Micro Analysis

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  1. Talisman & OlufsonMicro Analysis

  2. Target Market Selection • Big Fish Small Pond • Albany • Boomtown Singles • Get’em started early • Self-Purchasing Females

  3. Products • Talisman/Olufson • Custom-made jewelry • Highest quality of diamonds and gems • Customer’s one stop • Olufson carries designer lines • Talisman soon to be only custom jewelry

  4. Products • CAD software has limited capabilities • Talisman has incredible wax artist

  5. Price • We cannot tell you all the secrets… • Margins: • 1.Custom work • 2. Colored-gems • 3. Diamonds • 4. Watches • Flexible Layaway • Wells Fargo Financing

  6. Advertising • Billboard • Newspaper • Radio • Active Member of Community • Auctions • Local Teams

  7. Packaging • Talisman • Gray Fabric…boring • Nicer Wood Boxes • Olufson • Ostrich Leather Design • Nicer Wood Boxes

  8. Distribution • Directly to customers • Expand to E-Commerce • Agreements with vendors • prevents • Partnerships with Wholesalers • license certain pieces • gain more revenue

  9. Service • Services • Repairs • Cleaning • Watch repair • Appraisals • Going the Extra Mile • Walking customers between location • Staying after hours • Providing personal cell number • Go to the customer

  10. Service • Expectations • Graduated Gemologists • Highly trained salesmen • Customer calendar • Brand New computer systems • Sales Force • On the job training • Autonomous • Competitive Environment

  11. Customer Benefits • Customers get the exact kind of high-value jewelry they want • Services provided by the store make jewelry’s quality and value last • Tangible • Intangible • Memories • Feelings • Occasions

  12. Questions

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