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Outdoor Advertising Control

Outdoor Advertising Control

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Outdoor Advertising Control

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  1. Outdoor Advertising Control Gerald Solomon, Esq., Director, Office of Real Estate Services Office of Planning, Environment, and Realty Federal Highway Administration U. S. Department of Transportation

  2. Outdoor Advertising Control • International Scan - Outdoor Advertising Control: Best Practices Policy and Implementation • Research: • The Effects of Commercial Electronic Variable Message Signs (CEVMS) on Driver Attention and Distraction • Conflict Assessment • Outdoor Advertising and the Economy • Research - NCHRP • National Highway Institute Training Courses

  3. I. INTERNATIONAL SCAN - Outdoor Advertising Control: Best Practices Policy and Implementation Sponsoring Offices: • Federal Highway Administration, Office of Real Estate Services • Federal Highway Administration, Office of Infrastructure • Federal Highway Administration, Office of Operations

  4. I. INTERNATIONAL SCAN - Outdoor Advertising Control: Best Practices Policy and Implementation(continued) • Implementing the successful practices found in other countries • identify key processes, programs, regulations and controls established in other countries.

  5. II. RESEARCH - The Effects of Commercial Electronic Variable Message Signs (CEVMS) on Driver Attention and Distraction: An Update (Phase I) Publication No. FHWA-HRT-09-018, February 2009 Final Report posted on FHWA web site -http://www.fhwa.dot.gov/realestate/cevms.htm

  6. II. RESEARCH - The Possible Effects of CEVMS on Driver Attention and Distraction: Field Experimental Plan • On-road instrumented vehicle studies • Multiple drivers (Various age, driving experience, route similarity, etc) • Pertinent measures (Eye glance behavior, Driving Performance)

  7. II. RESEARCH - The Possible Effects of CEVMS on Driver Attention and Distraction: Field Experimental Plan • Preparing to perform pilot test • Collection of field data: July - November 2009 • Interim draft report Late 2009 • Final draft report due to FHWA - Early 2010

  8. II. RESEARCH - Conflict Assessment: Federal Outdoor Advertising Control – Report issued January 2007 Prepared by the Osprey Group to the U.S. Institute for Environmental Conflict Resolution; Publication number FHWA-HEP-07-015; Hyperlink to original assessment report:http://www.fhwa.dot.gov/realestate/oaconf.htm Recommendation: FHWA convene an ad hoc forum to address substantive issue(s).

  9. II. RESEARCH - Conflict Assessment: Federal OAC - The next step FHWA contracted with the U.S. Institute for Environmental Conflict Resolution to proceed Issue selected for possible emerging consensus: “Nonconforming signs –Definition of Destroyed” Ad Hoc group organized: State regulators, Scenic Groups, Outdoor Advertising Industry, FHWA Convened OAC Workshop on “the definition of Destroyed Signs”, December 3-4, 2008

  10. II. RESEARCH - Conflict Assessment: Federal OAC - The next step (continued) Destroyed Sign Definition – Collaboration • January 19, 2009 - NAHBA teleconference • April 21, 2009 – AASHTO, ROW Technical Council – Outdoor Adverting Regulation

  11. II. RESEARCH - Conflict Assessment: Federal OAC - The next step (continued) Proposed second issue: Highway Beautification: Outdoor Advertising Sign Reduction - Pilot Projects: • State of Florida, Interstate 75 (being developed) • State of South Carolina, Interstates 95 and 26 (approved April 6, 2009)

  12. II. RESEARCH - Outdoor Advertising and the Economy Project Title:  Identifying Research Questions on the Impact of Outdoor Advertising to the Economy of the Surrounding Area • Preliminary study • Identify the benefits and the losses that are experienced by advertising signs in tourist areas • Evaluate the effectiveness of LOGO and TODS

  13. II. RESEARCH - NCHRP NCHRP 20-7 (256) – Safety Impacts of the Emerging Digital Display Technology for Outdoor Advertising Signs; Jerry Wachtel NCHRP 20-7 (247) - Outdoor Advertising Sign Regulation Study; Clyde Johnson

  14. III. National Highway Institute: OAC Training Course, Web-based • FHWA-NHI-141048. Outdoor Advertising Control, Bonus States • FHWA-NHI-141049. Outdoor Advertising Control, Non-Bonus States

  15. III. National Highway Institute: OAC Training Course, Web-based (Continued) • Length - 6.0 hours • CEU - 0.6 units • Fee - free per participant • Registration – www.nhi.fhwa.dot.gov • Technical information- Catherine O’Hara (202) 366-9901; catherine.o’hara@dot.gov