Outdoor Advertising: Definition Any kind of advertising/promotion of your products or services done outdoors is called Outdoor Advertising. It is also referred to as out-of-home advertising as it reaches the customers when they are outside their homes.
Outdoor Advertising : Types • Billboards • Digital • Lampposts • Transit • Street Furniture
Billboard Advertising A billboard means a large outdoor advertising structure typically found in high traffic areas designed to capture the attention of motorists and pedestrians and placed alongside busy roads
Digital Outdoor Advertising Digital Outdoor Advertising uses electronic technology to change what is displayed on the screen. It usually switches from one ad to another within six to eight seconds. These ads could be from different advertisers; the ads would keep rotating.
Lampposts Advertising Lamp post advertising is one of the most cheapest and efficient ways of promoting your brand. These are the most traditional forms of outdoor advertisingand helps advertisers to specifically target their desired location.Lamp post banners are ideal for city centers and retail parks.
Transit Advertising Transit advertising is a form of outdoor advertising which is placed in or on modes of public transportation or in public transportation areas such as railway station, bus stop, parking areas.
Street Furniture Street furniture is another popular form of outdoor advertising. These types of advertising includes bench advertising and bus shelter advertising. These are typically found in highly traffic regions such as waiting areas, or slow, busy pedestrian areas
Conclusion Nowadays Outdoor Advertising has the following benefits: • Getting 24 hours a day attention • Cost effective • These designs capture reader's attention and it has a high reach • These ads are flexible and can be located at any areas where it will most likely to be effective • Builds brand loyalty Know more about Outdoor Advertising at: http://www.backlitemedia.com