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U R BAN A M USE M ENT

U R BAN A M USE M ENT. Kyung jae Min Yoo jung Oh Bumyoon Jung Hong gyu Yea. Table of Contents. Introduction. Needs Analysis. The Urban Amusement. Users. Can we do this?. Introduction. Concept -urban amusement-. 범윤. 우리 기본 모델에 Fun, Entertainment 를 좀 더 가미했음

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U R BAN A M USE M ENT

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  1. URBAN AMUSEMENT Kyungjae Min Yoojung Oh BumyoonJung Honggyu Yea

  2. Table of Contents Introduction Needs Analysis The Urban Amusement Users Can we do this?

  3. Introduction

  4. Concept-urbanamusement- 범윤 우리기본 모델에 Fun, Entertainment를 좀 더 가미했음 A place where customers can enjoy and entertain themselves While firms can acquire information and promote their products

  5. Needs Analysis

  6. Needs Analysis - Consumers People seek for entertainment and enjoyment.. (Answered by 100 university students who are in their early 20s)

  7. Needs Analysis - Consumers However, It costs too much for FUN! I enjoy hanging out with my friends in Sinchon, Hong-dae, and Gangnam areas. However, things are very expensive…. I hope there is a place where I can enjoy at a low price. Jieun, Moon Student

  8. Needs Analysis -Firms- User Experience Feedback from customers Promote products Aggregate needs These days, firms thrive hard to interact with customers. By interacting with them firms both see their reactions and collect their needs. In other words, these days user experience is essential to firm’s marketing. Kyungwon, Park 30, LG Electronics marketing division

  9. Needs Analysis -Firms- Samsung UX building ‘d’light’ Apple Store In fact…. User Experience is one of the key success factors of many companies such as Apple, Samsung, LG, Intel, MS etc. However… Not all firms can afford to build one & many centers are not attracting enough customers

  10. Our Business Model Customer’s Needs Entertainment at a low price Firm’s Needs User Experience

  11. The URBAN AMUSEMENT

  12. PART 1 기본적인 형태– 건물 형태로 운영, 싼 가격과 높은 재미로 소비자들을 Attract 하고 많은 소비자들과 소통하고 홍보할 수 있는 공간 형성. 니즈? – 앞 서 언급한 고객, 기업의 욕구 모두 만족 수익 창출? – 입장료, 공간 Rental, Advertisement, 기타 서비스 제공 ex. 손님들에게 게임을 유도해서 마켓 인포메이션, 터치 스크린테이블?! 범윤

  13. PART 2 Where? Here Hong-ik University Area Region with the fastest fashion, big entertainment and large floating population

  14. PART 2 Exterior 5 Stories high Fancy and Attractive Exterior

  15. PART 2 Interior Circulation Architecture Prevent separation between floors Facilitate movement

  16. PART 3 In our place… Advertisement Food Beverage Product experience Bowling & Billiard Data collection Virtual Games

  17. PART 3 Floor plan Firm-rental Section Firm-rental Section Entertainment Zone ← Up hill…. Lounge Area Lounge Area Central Ad plaza Lounge Area → Up hill…. Firm-rental Section Firm-rental Section

  18. PART 4 How do we make money? Admission Tickets Advertisement Plaza Market Data & Consulting Section Rentals We can win Sponsorships Also, in terms of cost minimization…

  19. Users

  20. Users -Customers- 홍규 입장료를 내고 들어가면 팔찌 준다. 팔찌 차면 One Free Meal : 햄버거, 파스타, 샐러드, 비빔밥, 돈부리 등등 One Free Drink : Cocktail, Beer, Coffee, 탄산음료 Etc (4명 모이면 1 Bottle of Wine) 1 Set of Bowling Unlimited Everything else 초과분에 대해서는 나갈 때 정산

  21. Users -Firms- 홍규 기업의 수익 창출 (판매 행위)에대해서는 엄격하게 제한 • 신제품 홍보/체험 Ex) 겔럭시 탭 • 새로운 브랜드 홍보/체험 Ex) 새로운 의류 브랜드의 한국 진출 • 시장 정보 조사 Ex) 내가 직접 디자인하는 Avante, 인터뷰 • 고객 서비스 확대 Ex) LAB Series 고객 피부 진단 • 샘플 증정 Ex) Armani 새로운 향수 출시 • Service Experiment? 서비스는 실험하기 어렵다는 것을 이용, 자신들의 새로운 서비스를 실험해보는 공간? Ex) 대한항공 – 가상 First Class Seat

  22. Can we do this?

  23. Promotion Strategy 홍규 Landmark Customer Firms

  24. Profitability Analysis 범윤 홍대 부동산 정보 – Search 건설비 – Ad 비 – Rental – 예상 고객수– 적당히 Excel!

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