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U R BAN A M USE M ENT. Kyung jae Min Yoo jung Oh Bumyoon Jung Hong gyu Yea. Table of Contents. Introduction. Needs Analysis. The Urban Amusement. Users. Can we do this?. Introduction. Concept -urban amusement-. Starting from Free Restaurant….

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Presentation Transcript
slide1

URBAN

AMUSEMENT

Kyungjae Min

Yoojung Oh

BumyoonJung

Honggyu Yea

slide2

Table of Contents

Introduction

Needs Analysis

The Urban Amusement

Users

Can we do this?

concept urban amusement
Concept-urbanamusement-

Starting from Free Restaurant…..

We tried to create a place where we can provide

More

Fun& Entertainment

URBAN AMUSEMENT

A Place where

Customers can be Entertained

& Firms can be Pleased

needs analysis consumers
Needs Analysis - Consumers

People seek for entertainment and enjoyment..

(Answered by 100 university students who are in their early 20s)

needs analysis consumers1
Needs Analysis - Consumers

However, It costs too much for FUN!

I enjoy hanging out with my friends in Sinchon, Hong-dae, and Gangnam areas. However, things are very expensive…. I hope there is a place where I can enjoy at a low price.

Jieun, Moon

Student

needs analysis firms
Needs Analysis -Firms-

User Experience

Feedback from customers

Promote products

Aggregate needs

These days, firms thrive hard to interact with customers. By interacting with them firms both see their reactions and collect their needs. In other words, these days user experience is essential to firm’s marketing.

Kyungwon, Park 30,

LG Electronics marketing division

needs analysis firms1
Needs Analysis -Firms-

Samsung UX building ‘d’light’

Apple Store

In fact….

User Experience is one of the key success factors of many companies

such as Apple, Samsung, LG, Intel, MS etc.

However… Not all firms can afford to build one &

many centers are not attracting enough customers

our business model
Our Business Model

Customer’s Needs

Entertainment at a low price

Firm’s Needs

User Experience

slide11

The

URBAN AMUSEMENT

part 1
PART 1

Basic Format?

Of course, an attractive space

For promotion, entertainment, and communication

Needs?

As we discussed,,,,

Matching the needs between Customer and Firm

Money?

+

+

+

Ad. Fee

Entrance Fee

Rent Fee

Biz analysis

part 11
PART 1

Urban Amusement is anIn-door entertainment facility,

Where people can

enjoy, entertain at a low price,

While firms can interact with their customers and gain user experience

part 2
PART 2

Where?

Here

Hong-ik University Area

Region with the

fastest fashion, big entertainment and large floating population

part 21
PART 2

Exterior

5 Stories high

Fancy and Attractive Exterior

part 22
PART 2

Interior

Circulation Architecture

Prevent separation between floors

Facilitate movement

part 3
PART 3

In our place…

Advertisement

Food

Beverage

Product

experience

Bowling &

Billiard

Data

collection

Virtual

Games

part 31
PART 3

Floor plan

Firm-rental Section

Firm-rental Section

Entertainment Zone

← Up hill….

Lounge Area

Lounge Area

Central Ad plaza

Lounge Area

→ Up hill….

Firm-rental Section

Firm-rental Section

part 4
PART 4

How do we make money?

Admission Tickets

Advertisement

Plaza

Market Data & Consulting

Section Rentals

We can win

Sponsorships

Also, in terms of

cost minimization…

users customers
Users -Customers-

For just \10,000…

a customer will be given

1 free meal

1 free set of bowling

1 free drink

+ Unlimited amount of everything else

And… We will be able to collect market data

users firms
Users -Firms-

By renting Sections..

Firms can gain User Experience

And…

New product/ brand promotion

Trials for new product

Market Data Research

Expand customer service

Give out samples

Service Experiment

profitability analysis
Profitability Analysis

범윤

홍대 부동산 정보 – Search

건설비 –

Ad 비 –

Rental –

예상 고객수–

적당히 Excel!