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Learn the importance of business communication, communication processes, barriers, and effective document writing in this comprehensive program. Develop skills in audience analysis, adaptation, and composing impactful business documents while mastering basic message patterns.
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Business Communication MGM 3111 Distance Learning Program Faculty of Economics and Management Universiti Putra Malaysia
Unit 1 Organizational Communication • Importance of business communication • Communication process • barriers • listening • Organizational documents • Effective documents • benefits • costs • criteria
Unit 2 Business Writing • Criteria • purposeful • economical • reader-oriented • Audience analysis • types • adaptation
Unit 3 Writing Business Documents • Phase 1 • purpose • audience identification • message adaptation - reader benefit - you-attitude - simple language - non-bias language - positive emphasis - polite
Unit 4 Research, Organize and Compose • Phase 2 • research – sources of information (primary and secondary) • organize – cluster, outline, pattern • compose – impact, word choice, sentence structure, paragraph
Unit 5 Revise, Evaluate, Proof read • Phase 3 • revise - clear, conversational, concise, parallel • proof read - spelling, grammar, number, punctuation, format • evaluate - purpose achieved? • - feedback • - read aloud
Unit 6 Basic Business Message Patterns • Direct • request or inform message early • elaborate or explain • close positively • Indirect • begin with a neutral note • provide justification • close with a friendly note