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Mastering Effective Business Communication Techniques

Learn the importance of business communication, communication processes, barriers, and effective document writing in this comprehensive program. Develop skills in audience analysis, adaptation, and composing impactful business documents while mastering basic message patterns.

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Mastering Effective Business Communication Techniques

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  1. Business Communication MGM 3111 Distance Learning Program Faculty of Economics and Management Universiti Putra Malaysia

  2. Unit 1 Organizational Communication • Importance of business communication • Communication process • barriers • listening • Organizational documents • Effective documents • benefits • costs • criteria

  3. Unit 2 Business Writing • Criteria • purposeful • economical • reader-oriented • Audience analysis • types • adaptation

  4. Unit 3 Writing Business Documents • Phase 1 • purpose • audience identification • message adaptation - reader benefit - you-attitude - simple language - non-bias language - positive emphasis - polite

  5. Unit 4 Research, Organize and Compose • Phase 2 • research – sources of information (primary and secondary) • organize – cluster, outline, pattern • compose – impact, word choice, sentence structure, paragraph

  6. Unit 5 Revise, Evaluate, Proof read • Phase 3 • revise - clear, conversational, concise, parallel • proof read - spelling, grammar, number, punctuation, format • evaluate - purpose achieved? • - feedback • - read aloud

  7. Unit 6 Basic Business Message Patterns • Direct • request or inform message early • elaborate or explain • close positively • Indirect • begin with a neutral note • provide justification • close with a friendly note

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