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Social representations of money and bank: Before, during and after the economic crisis

Social representations of money and bank: Before, during and after the economic crisis. Jale Minibas - Poussard Özge Sahin Galatasaray University Geneva University Business Administration Dept. HEC E-mail: jale.mp@free.fr. IAREP 2008. Conceptualization.

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Social representations of money and bank: Before, during and after the economic crisis

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  1. Social representations of money and bank: Before, during and after the economic crisis Jale Minibas - Poussard Özge Sahin Galatasaray UniversityGeneva University Business Administration Dept. HEC E-mail: jale.mp@free.fr IAREP 2008

  2. Conceptualization Social representions related to economy Ecomonic knowledge Ecomonic language

  3. Definitions • Social representation: • remains the product and process of a mental activity by which a person or a group rebuild the reality they are faced with and assigns it a specific significance (Abric, 1987) • play a key role in the social relations dynamicsunderstanding and explaining reality. It guides and also defines identity while placing a person or group in the social context (Abric, 1994)

  4. Aim of the study • To understand what the crucial terms of money and bank represented in people’s mind in Turkey at three different economic periods: • before • during • and after the economic crisis.

  5. Sampling • Data were collected in three different periods; • early 1999, just before economic crisis with 150 observations, • in the beginning of 2001 with 165 observations during the economic crisis • in early 2007 with 160 observations after economic crisis.

  6. Analysis • Social representations was assessed by word association technique (evocation task, by Vergès & Bastounis, 2001). • Participants were asked to provide associations to “money” and “bank”. • Data analysis was conducted with the rank by frequency model.

  7. Findings Table 1. Social representations for money in three different periods

  8. Findings Table 2. Social representations for bank in three different periods

  9. Conclusions • The evocations turn from saving into expenses • These different periods affect the economic values. • Money, defined as a tool before the crisis became a goal after the crisis period and occupied a more important place in the peoples’ lives. While remaining as power symbol money has become a mean for recognition.

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