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The Body by Milk campaign, with a $20 million budget, targets teens through the influence of celebrities and athletes. It promotes the message that studies show teens who drink milk tend to be leaner, as the protein helps in muscle building. The campaign features banner ads on popular youth websites and a dedicated MySpace page, along with posters distributed to 100,000 schools. With rising concerns about childhood obesity, this campaign addresses health-conscious youth. Additionally, there's a campaign, “Milk Your Diet, Lose Weight,” aimed at women, offering tips and support on weight loss through milk consumption.
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Body by Milk • A new add campaign, with a $20 million dollar budget, that is targeted towards teens • Uses celebrities and athletes as spokespeople
www.bodybymilk.com • Campaign message: “Studies suggest that teens who choose milk tend to be leaner, plus the protein helps build muscle.” • They have banner adds on alloy.com, bolt.com, and gamezone.com.
Of course there is a MySpace page. • Posters will also be sent out to 100,000 schools.
With the recent concern over childhood obesity and health, this is perfect timing for an add campaign to be directed at youth.
Milk Your Diet, Lose Weight • Another health minded campaign this time aimed towards women. • Got Milk Ad
www.2424milk.com • An informational website for women. • Includes tips, tools, recipes and studies on how milk can help women actually lose weight.
