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Achieving Growth in Subscription Volume: Balancing Renewals and Acquisitions

Join the .Independent.Publishers’.Session to discuss ways to increase subscription volumes, improve renewal rates, reduce CPO, and make strategic acquisition decisions for sustainable growth. Explore market opportunities and testing strategies to optimize your subscription business.

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Achieving Growth in Subscription Volume: Balancing Renewals and Acquisitions

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  1. Independent Publishers’ Session Balancing renewals and acquisition

  2. “All things being equal…”

  3. Increasing subscription volumes • Reduce CPO • Improve renewal rates • Spend more money

  4. Where do you want to be?

  5. Increasing subscription volumes • Are your renewal rates increasing? • Are more subscribers on DD? • Are you maximising low CPO routes? • Are you testing? • What is the size of the market?

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