1 / 12

Account-Based Marketing vs. Demand Generation

Account-Based Marketing (ABM) and Demand Generation are distinct B2B strategies. ABM targets specific high-value accounts with personalized marketing efforts, aligning sales and marketing to engage key stakeholders. In contrast, Demand Generation focuses on creating broad awareness and interest, attracting a larger audience through educational content and nurturing leads. While ABM emphasizes precision targeting, Demand Generation aims for widespread engagement, making both strategies complementary when used together.

demandzen
Download Presentation

Account-Based Marketing vs. Demand Generation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Understanding the Differences and Choosing the Right Strategy Account-Based Marketing vs. Demand Generation

  2. - What is Account-Based Marketing (ABM)? - What is Demand Generation? - Purpose: Explore differences, benefits, and use cases for both strategies. Introduction

  3. - Highly targeted approach focusing on key accounts. - Objective: Build relationships with high-value accounts. - Channels: Personalised emails, account-specific ads. - Example: Custom campaigns for decision-makers. What is Account-Based Marketing (ABM)?

  4. - Broad marketing approach to create awareness and interest. - Objective: Drive engagement, leads, and conversions. - Channels: Content marketing, social media, SEO, webinars. - Example: Publishing a whitepaper for a wide audience. What is Demand Generation?

  5. ABM: - Targets specific key accounts. - Highly personalised. - Focus on account engagement and ROI. Demand Generation: - Broad market targeting. - Moderate personalisation. - Focus on traffic, leads, and conversions. Key Differences

  6. - High ROI due to focused efforts. - Personalised engagement with decision-makers. - Strong alignment between sales and marketing teams. Benefits of ABM

  7. - Broad brand awareness. - High volume of leads. - Cost-effective for wide audience reach. Benefits of Demand Generation

  8. - Targeting high-value accounts. - Selling complex or high-cost products/services. - Need to nurture long-term relationships. When to Use ABM

  9. - Launching a new product or service. - Building brand presence in a new market. - Driving lead volume for sales teams. When to Use Demand Generation

  10. - Yes, they complement each other. - Demand generation creates awareness. - ABM converts high-value leads. - Example: Use demand gen to attract leads, then target top accounts with ABM. Can ABM and Demand Generation Work Together?

  11. - Both strategies are effective depending on goals. - Align sales and marketing teams to choose the right approach. - Combining both provides a holistic strategy. Conclusion

  12. DemandZEN is a lead generation services company specializing in Account-based Appointment Setting for B2B Technology companies. Their unique approach combines technology and human intelligence to quickly generate opportunity pipelines, bridging the gap between sales and marketing. By providing outsourced demand generation, they help clients aggressively expand revenue opportunities. Through Inside Sales & Digital Marketing, they actively pursue prospects and facilitate customer discovery, leveraging their experience and the latest tools to give businesses a critical advantage. DemandZEN partners with sales teams to rapidly grow early stage pipelines, offering peace of mind and well-qualified initial meetings that can be converted into valuable accounts. Contact US

More Related