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Finding ROI with Online Advertising Campaigns

Download the PDF: https://www.demandmetric.com/content/finding-roi-online-ad-campaigns Search engine keyword programs like Google AdWords, and other pay-per-click (PPC) advertising campaigns, have proven to be an exceptionally inexpensive method for generating web traffic, qualified leads, and online web-sale revenues. Determining how much daily budget to set aside, knowing the right amount to spend per-click and assessing ROI can be much more difficult tasks.

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Finding ROI with Online Advertising Campaigns

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  1. Finding ROI with Online Advertising Campaigns FINDING ROI WITH ONLINE ADVERTISING CAMPAIGNS HOW-TO GUIDE

  2. 2 Finding ROI with Online Advertising Campaigns How-to Guide Search engine keyword programs like Google AdWords, and other pay-per-click (PPC) advertising campaigns, have proven to be an exceptionally inexpensive method for generating web traffic, qualified leads, and online web-sale revenues. Determining how much daily budget to set aside, knowing the right amount to spend per-click and assessing ROI can be much more difficult tasks. Use our downloadable Online Advertising ROI Calculator for help with your next program. HOW-TO GUIDE Finding ROI with Online Advertising Campaigns What are the Key Considerations? Product Price — what is the online selling price for your product? Cost of Goods Sold — for each unit of product sold, what are your costs? Lead Conversion Percentage — what percentage of web visitors will purchase? Daily Advertising Budget — what is the max you are willing to spend daily? Cost Per Click — how much does it cost to purchase keywords/ad clicks? Daily Leads — how many leads (web visitors) will your budget provide? Revenue Per Month — how much incremental revenue will be generated? 2 Finding ROI with Online Advertising Campaigns How-to Guide Search engine keyword programs like Google AdWords, and other pay-per-click (PPC) advertising campaigns, have proven to be an exceptionally inexpensive method for generating web traffic, qualified leads, and online web-sale revenues. Determining how much daily budget to set aside, knowing the right amount to spend per-click and assessing ROI can be much more difficult tasks. Use our downloadable Online Advertising ROI Calculator for help with your next program. HOW-TO GUIDE Finding ROI with Online Advertising Campaigns What are the Key Considerations? Product Price — what is the online selling price for your product? Cost of Goods Sold — for each unit of product sold, what are your costs? Lead Conversion Percentage — what percentage of web visitors will purchase? Daily Advertising Budget — what is the max you are willing to spend daily? Cost Per Click — how much does it cost to purchase keywords/ad clicks? Daily Leads — how many leads (web visitors) will your budget provide? Revenue Per Month — how much incremental revenue will be generated?

  3. 3 Finding ROI with Online Advertising Campaigns How-to Guide 1 2 3 4 Understand Pay-Per-Click Short-List your Keywords Determine Lead Conversion Percentage Assess ROI for Campaign Read our summary Pull Prospects with Google AdWords to get a high level under- standing of this concept. Action Plan STEP 1 - Understand Pay-Per-Click Become a PPC Expert with Online Advertising Training Online Advertising Training Course S TA R T L E A R N I N G ONLINE ADVERTISING Training Course 3 Finding ROI with Online Advertising Campaigns How-to Guide 1 2 3 4 Understand Pay-Per-Click Short-List your Keywords Determine Lead Conversion Percentage Assess ROI for Campaign Read our summary Pull Prospects with Google AdWords to get a high level under- standing of this concept. Action Plan STEP 1 - Understand Pay-Per-Click Become a PPC Expert with Online Advertising Training Online Advertising Training Course S TA R T L E A R N I N G ONLINE ADVERTISING Training Course

  4. 4 Finding ROI with Online Advertising Campaigns How-to Guide 1 2 3 4 Understand Pay-Per-Click Short-List your Keywords Create a list of keywords that are likely to be searched for by your target audience. Use Google’s Keyword Tool to generate a long list of related keywords and phrases, and to view pay-per-click estimates. Action Plan STEP 2 - Short-List your Keywords Assess ROI for Campaign Determine Lead Conversion Percentage Build Your Keywords for Your Target Audience V I E W R E S O U R C E SEO Keyword Database 4 Finding ROI with Online Advertising Campaigns How-to Guide 1 2 3 4 Understand Pay-Per-Click Short-List your Keywords Create a list of keywords that are likely to be searched for by your target audience. Use Google’s Keyword Tool to generate a long list of related keywords and phrases, and to view pay-per-click estimates. Action Plan STEP 2 - Short-List your Keywords Assess ROI for Campaign Determine Lead Conversion Percentage Build Your Keywords for Your Target Audience V I E W R E S O U R C E SEO Keyword Database

  5. 5 Finding ROI with Online Advertising Campaigns How-to Guide 1 2 3 4 Determine Lead Conversion Percentage If you have transactional data already, iden- tify how many visitors it takes to generate one new web sale. If you do not have the data, make a conservative estimate, such as 0.05% conversion. Action Plan STEP 3 - Determine Lead Conversion Percentage Understand Pay-Per-Click Short-List your Keywords Assess ROI for Campaign Create Lead Conversion Predictions with this Template V I E W R E S O U R C E Marketing Funnel Template 5 Finding ROI with Online Advertising Campaigns How-to Guide 1 2 3 4 Determine Lead Conversion Percentage If you have transactional data already, iden- tify how many visitors it takes to generate one new web sale. If you do not have the data, make a conservative estimate, such as 0.05% conversion. Action Plan STEP 3 - Determine Lead Conversion Percentage Understand Pay-Per-Click Short-List your Keywords Assess ROI for Campaign Create Lead Conversion Predictions with this Template V I E W R E S O U R C E Marketing Funnel Template

  6. 6 Finding ROI with Online Advertising Campaigns How-to Guide 1 2 3 4 Assess ROI for Campaign Action Plan STEP 4 - Assess ROI for Campaign Understand Pay-Per-Click Short-List your Keywords Determine Lead Conversion Percentage Forecast Revenue and ROI with this ROI Calculator Use our Online Advertising ROI Calculator to determine what kind of revenue and ROI to expect based on your daily advertising budget. Reassess conversion rates after the first month. V I E W R E S O U R C E Online Advertising ROI Calculator 6 Finding ROI with Online Advertising Campaigns How-to Guide 1 2 3 4 Assess ROI for Campaign Action Plan STEP 4 - Assess ROI for Campaign Understand Pay-Per-Click Short-List your Keywords Determine Lead Conversion Percentage Forecast Revenue and ROI with this ROI Calculator Use our Online Advertising ROI Calculator to determine what kind of revenue and ROI to expect based on your daily advertising budget. Reassess conversion rates after the first month. V I E W R E S O U R C E Online Advertising ROI Calculator

  7. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved. Demand Metric is a marketing research and advisory firm serving a membership community of over 100,000 marketing professionals and consultants in 75 countries. Offering consulting playbooks, advisory services, and 500+ premium marketing tools and templates, Demand Metric resources and expertise help the marketing community plan more efficiently and effectively, answer the difficult questions about their work with authority and conviction, and complete marketing projects more quickly and with greater confidence — thus boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed. To learn more about Demand Metric, please visit www.demandmetric.com About Demand Metric Follow us on Twitter Like us on Facebook Join Linkedin Group © Demand Metric Research Corporation. All Rights Reserved.

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