'Demand metric' presentation slideshows

Demand Metric - 2014 Partnership Marketing Platforms

Learn how you can partner with Demand Metric to develop thought-leadership content and influence our community of 36,000 senior marketing professionals. To obtain this document, visit us at http://www.demandmetric.com/register

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Vendor Profile - Wisdom by MicroStrategy

Read this 6-page PDF document to learn about Wisdom, a social intelligence solution from MicroStrategy that exploits Facebook to quickly gain consumer insights that are either impossible or very expensive to derive through other means. Wisdom can help you conduct the following activities: - Design offers - Choose media channels - Tailor advertising messages - Create promotions - Target segments - Select marketing partners - Gain insights to develop marketing strategies.

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Sales Enablement Best Practices Report

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Social Media Analytics Benchmark Report

Executive Summary In a study sponsored by NetBase, Demand Metric investigated how companies are enabling and optimizing their social media efforts through the use of analytics. Specifically, the following aspects of social media and analytics were explored: - The extent to which social media analytics tools are currently in use - The use cases for social media analytics and which are providing the most valuable insights - The influence social media has on customer revenue - The extent to which insights and intelligence gained through social media analytics influence executive decision-making - The use of and budget for social media advertising - The challenges organizations are having measuring the impact of their social media efforts - The ROI of social media efforts and how social media use will evolve in 2014 These study results provide insights and best practices that will help organizations measure the results of their efforts and enable more effective use of social media. Table of Contents - Introduction - Executive Summary - Social Media Analytics Use - Social Media Applications & Insights - Social Media Influence - Social Media Command Centers - Evaluating Social Tools - Measurement Challenges & ROI - Social Media Advertising - The Future of Social Media - Analyst Bottom Line - Acknowledgements? - About Netbase & Demand Metric - Appendix - Survey Background Research Methodology The Demand Metric 2014 Social Media Analytics Survey was administered online during the period of December 3, 2013 through January 3, 2014. During this period, over 125 responses were collected that were qualified and complete enough for inclusion in the analysis. To read the full Benchmark Report, join us as a member at http://www.demandmetric.com/user/register

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Marketing Report Card Benchmark Report

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Lead Generation Benchmark Report

Executive Summary In a study sponsored by Salesfusion, Demand Metric conducted a survey to explore how marketers are doing lead generation. Answers to these questions were pursued to better understand the current lead generation process: - How well is the process working and which lead generation techniques are in use? - How are leads captured and where are they stored? - How does the process perform in terms of volume and quality of leads? - How much budget is allocated to lead generation and what is the estimated cost per lead? - How is the effectiveness of the process measured? - What process changes would produce the greatest benefit? - How will the investment in and emphasis on lead generation change in the next year? These study results provide a report card of sorts, providing benchmark data useful for comparison, planning and improvement. Table of Contents - Introduction - Executive Summary - Lead Generation Snapshot - Lead Capture & Storage - Process Performance - Volume & Quality - Lead Generation Budget & Cost Per Lead - Measuring Lead Generation - Changing the Lead Generation Process - Analyst Bottom Line - Acknowledgements? - About Salesfusion & Demand Metric - Appendix - Survey Background Research Methodology This Demand Metric Lead Generation Benchmark Study was administered online during the period of January 28, 2014 through February 17, 2014. During this period, 204 responses were collected, 182 of which were qualified and complete enough for inclusion in the analysis. To obtain this document, visit us at http://www.demandmetric.com/register

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Marketing Research Landscape Benchmark Report

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Sales Intelligence Solution Study

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Marketing Automation Solution Study

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CRM Solution Study

Our Customer Relationship Management (CRM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report. Demand Metric defines CRM as the strategies, processes, tools and technologies to develop, manage and support customer interactions, relationships and experiences across the organization. At their most basic, CRM systems support sales, marketing and customer service functions. Advanced Enterprise CRM systems now support the entire customer relationship, including activities and interactions from the back office to social communities. This study covers the following sections: - Executive Summary - What is Customer Relationship Management? - Benefits of CRM - The CRM Solutions Landscape - CRM Deployment Lifecycle - Vendor Selection Criteria - Action Plan - Analyst Bottom Line - About the Research Analysts - Our Solution Study Methodology - About Demand Metric There are 10 premium tools & templates linked inside of this solution study: - CRM Readiness Assessment Tool - CRM Maturity Assessment - Sales Enablement Framework - CRM Requirements Roadmap - CRM Program Strategy Scorecard - CRM Vendors Matrix - CRM System RFP Template - CRM Vendor Evaluation Matrix - MarCom Plan Methodology - CRM Program Metrics Dashboard To obtain this document, visit us at http://www.demandmetric.com/register

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Marketing Analytics in 2013 - Benchmarking Report (overview)

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Sales Communication Solution Study

Our Sales Communication Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report. In brief, Sales Communication Solutions make it easier for sales teams to connect with customers and prospects, either live or remotely through audio, video or web interfaces. We define Sales Communication Solutions as comprising the strategies, processes, technologies and tools the support one-on-one, one-to-many or many-to-many sales connections. These connections occur through content development, participant/audience attraction, content packaging and presentation, delivery, participate/audience experience and metrics. This study covers the following sections: - Executive Summary - What is a Sales Communication Solution? - Benefits of Sales Communication Solutions - The Sales Communication Solutions Landscape - Communication Solutions Deployment Lifecycle - Vendor Selection Criteria - Action Plan - Analyst Bottom Line - About the Research Analysts - Our Solution Study Methodology - About Demand Metric There are 9 premium tools & templates linked inside of this solution study: - Webinar Program Maturity Assessment - How-To Guide: Generating Leads with Webcasts - Sales Communication Strategy Scorecard - Sales Communication Vendors Matrix - Webinar Consulting Services RFP - Web Conferencing Vendor Evaluation Template - MarCom Plan Methodology - Webinar Project Management Tool - Sales Communication Metrics Dashboard To obtain this document, visit us at http://www.demandmetric.com/register

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Enablement KM Solution Study

Our Enablement Knowledge Management (KM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report. We define Enablement KM as the strategies, processes, technologies and tools that drive the collection, storage, transfer and presentation of content by the sales team with personalization, localization and measurement as key success components. Enablement KM is not just a collection of random content. It encompasses the content, processes and tools specifically created to generate & nurture leads, create sales opportunities, convert prospects to customers and, fundamentally, help sales close more deals. This study covers the following sections: - Executive Summary - What is Enablement KM? - Benefits of Enablement KM - The Enablement KM Solutions Landscape - Enablement KM Deployment Lifecycle - Vendor Selection Criteria - Action Plan - Analyst Bottom Line - About the Research Analysts - Our Solution Study Methodology - About Demand Metric There are 8 premium tools & templates linked inside of this solution study: - Enablement KM Maturity Assessment - Sales Enablement Framework - Enablement KM Strategy Scorecard - Enablement KM Vendors Matrix - Enablement KM System RFP Template - Enablement KM Vendor Evaluation - MarCom Plan Methodology - Enablement KM Metrics Dashboard To obtain this document, visit us at http://www.demandmetric.com/register

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Email Marketing Benchmark Report

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Content Marketing Benchmark Report

Executive Summary Content is an essential component of marketing. Buyers self-educate more deeply into the sales cycle than every before. Content marketing is an essential strategy to attracting, engaging and acquiring customers during this self-education process. Yet only 13% of respondents believe their content strategy is very successful at achieving important objectives. What will content marketing success look like in the year ahead and how will marketers achieve it? To find out, Demand Metric in partnership with Ascend2 fielded the Content Marketing Survey and completed interviews with 521 marketing and sales decision-makers and practitioners from around the world. We thank these busy professionals for sharing their valuable insights with you. The charts in this report compare the strategies and practices of small and mid-size businesses (SMB) with large enterprises. This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published. Table of Contents - Executive Summary - Content Marketing Objectives - Current Content Marketing Success - Obstacles to Content Marketing Success - Premium Content Usage - Content Type Effectiveness - Content Type Execution - Content Campaign Resources - Content Marketing Software Usage - Channel Effectiveness for Content - Content & The Sale Cycle - About Marketo - About Demand Metric & Ascend2 - Appendix - Survey Background Research Methodology Surveys are conducted online from a panel of more than 50,000 Ascend2 research subscribers, representing US and international marketing and sales decision-makers and practitioners in a range of contact roles, company types, sizes and geographic regions. The questionnaire used incorporates standardized research practices across all studies while maintaining a proven 3-minute survey format. Survey findings are examined in a quantitative context by experienced analysts and reported objectively. The Demand Metric and Ascend2 2014 Content Marketing Benchmark Report was administered online in January 2014. During this period, 521 responses were collected that were qualified and complete enough for inclusion in the analysis.

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Demand Metric - Member Benefit Case Study: LPA

Founded in 1918, the Laboratory Products Association (LPA) serves over 100 member companies with market information, education and opportunities to network that enables them to succeed and compete in the global marketplace. One of the ways the LPA has positioned its members for success is through a partnership with Demand Metric that provides LPA members free access to the Demand Metric library of marketing tools and templates.

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Demand metric - Case Study Emeago

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Demand Metric - Case Study RMA

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Gamification Infographic from Demand Metric

Gamification has quickly become a super trend in marketing, customer retention and employee engagement. Check out this new infographic: The Business of Gamification to learn: what gamification is, how it works, facts and stats, business benefits, and how to get started. To see gamification in action, join the Demand Metric community and learn how our points, badges, ranks and levels work. http://www.demandmetric.com/content/gamification-infographic

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Demand Metric - Sales Enablement Virtual Summit Agenda

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