1 / 10

Mini Cooper – Advertising Campaigns

Mini Cooper – Advertising Campaigns. Kara, Emily A. Jiang, Yifan. Mini Cooper - Countryman Commercial. http://www.youtube.com/watch?v=BnAhv26AEBw From agency Butler, Shine, Stern & Partners(BSSP ). Advertising Strategy. Advertising Strategy. MINI Takes the States 2012.

dyani
Download Presentation

Mini Cooper – Advertising Campaigns

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mini Cooper – Advertising Campaigns Kara, Emily A. Jiang, Yifan

  2. Mini Cooper - CountrymanCommercial • http://www.youtube.com/watch?v=BnAhv26AEBw • From agency Butler, Shine, Stern & Partners(BSSP)

  3. Advertising Strategy

  4. Advertising Strategy

  5. MINI Takes the States 2012 http://www.youtube.com/watch?v=0neuRPac_Y8

  6. Advertising Strategy http://www.youtube.com/watch?feature=player_embedded&v=WMWu1h_6OfE

  7. The Result • Number who participated • Distance transported • Average gaming time • Followers • Sales increase

  8. A Well Designed Website

  9. Internet Social Media

  10. References • http://inventorspot.com/articles/mini_cooper_no_small_advertising _653 • http://www.advertisingserved.com/gallery/Mini-Cooper-Ad-Campaign/812198 • http://www.miniusa.com/#/jcw/JOHN_COOPER_WORKS-m • http://www.advertisingserved.com/gallery/Mini-Cooper-Ad-Campaign/812198 • https://www.facebook.com/MiniiCOoper1?fref=ts • http://www.autoblog.com/2012/07/05/mini-takes-the-states-brits-re-invade-washington-on-200th-anniv/

More Related