Email Marketing Solution Study

1. Email Marketing Solution Study Email Marketing: Insights, Landscape & Vendor Analysis © 2014 Demand Metric Research Corporation. All Rights Reserved. Solution Study By: Clare Price, VP Research With: Kristen Maida, Senior Research Analyst November 2014

2. 3 4 6 7 9 14 Executive Summary What is Email Marketing? Email Marketing Deployment Lifecycle Vendor Selection Criteria Email Marketing Solutions Landscape Email Marketing Maturity Model 19 20 21 About the Research Analysts Our Solution Study Methodology About Demand Metric 16 18 Action Plan Analyst Bottom Line Table of Contents 3 4 6 7 9 14 Executive Summary What is Email Marketing? Email Marketing Deployment Lifecycle Vendor Selection Criteria Email Marketing Solutions Landscape Email Marketing Maturity Model 19 20 21 About the Research Analysts Our Solution Study Methodology About Demand Metric 16 18 Action Plan Analyst Bottom Line Table of Contents

3. EXECUTIVE SUMMARY 3 © 2014 Demand Metric Research Corporation. All Rights Reserved. In the beginning it was email. Email Marketing is one of the pillars of Demand Generation. It may be the first tool that many marketers use to kick off their Demand Generation efforts and one typically used as a key component of any Digital Marketing effort. Email Marketing is a highly versatile Demand Generation tool. It can be used for lead generation; sales opportunity nurturing campaigns; major events announcements, information and registrations and advertising, social and/or mobile marketing campaigns. Our Email Marketing Solution Study will examine the landscape, vendors and solutions for the platforms and toolsets that provide the structure that email marketers need to create relevant, personalized Email Marketing campaigns for each of their individual audiences. This Solution Study will cover: A Definition of Email Marketing Email Marketing Deployment Lifecycle Vendor Selection Criteria Email Marketing Solutions Landscape Email Marketing Maturity Model Action Plan & Toolkit Email Marketing: Insights, Landscape & Vendor Analysis EXECUTIVE SUMMARY 3 © 2014 Demand Metric Research Corporation. All Rights Reserved. In the beginning it was email. Email Marketing is one of the pillars of Demand Generation. It may be the first tool that many marketers use to kick off their Demand Generation efforts and one typically used as a key component of any Digital Marketing effort. Email Marketing is a highly versatile Demand Generation tool. It can be used for lead generation; sales opportunity nurturing campaigns; major events announcements, information and registrations and advertising, social and/or mobile marketing campaigns. Our Email Marketing Solution Study will examine the landscape, vendors and solutions for the platforms and toolsets that provide the structure that email marketers need to create relevant, personalized Email Marketing campaigns for each of their individual audiences. This Solution Study will cover: A Definition of Email Marketing Email Marketing Deployment Lifecycle Vendor Selection Criteria Email Marketing Solutions Landscape Email Marketing Maturity Model Action Plan & Toolkit Email Marketing: Insights, Landscape & Vendor Analysis

4. © 2014 Demand Metric Research Corporation. All Rights Reserved. Solution Study ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 40,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, vendor studies, consulting methodologies, training, and a library of 500+ tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. To read the rest of this report, become a Demand Metric member today! © 2014 Demand Metric Research Corporation. All Rights Reserved. Solution Study ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 40,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, vendor studies, consulting methodologies, training, and a library of 500+ tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. To read the rest of this report, become a Demand Metric member today!