High Value Fruits And Vegetables: A perspective from Asia. By Leslie Cheong Director, Food Supply & Technology Department Agri-Food & Veterinary Authority of Singapore. Challenge Program: High Value Crops – Fruits and Vegetables Workshop, Nairobi, Kenya, 7 – 8 June 2007. Coverage.
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Director, Food Supply & Technology Department
Agri-Food & Veterinary Authority of Singapore
Challenge Program: High Value Crops – Fruits and Vegetables Workshop, Nairobi, Kenya, 7 – 8 June 2007
1 Sophia Wu Huang, 2004. Global Trade Patterns in Fruits and Vegetables. (In) Global Trade Patterns in Fruits and Vegetables, Economic Research Service/USDA. Chapter 1. http://www.ers.usda.gov/publications/wrs0406/wrs0406b.pdf
Further reference: M V Stichele, S van der Wal & J Oldenziel, 2006. Who reaps the fruit? Critical Issues in the Fresh Fruit and Vegetable Chain (update). SOMO, Amsterdam. 192 pp.http://www.somo.nl/html/paginas/pdf/Who_reaps_the_fruit_june_2006_NL.pdf
2 International Institute of Tropical Agriculture, 2005. Our story: from field to fork. IITA Annual Report 2005; http://www.iita.org/cms/articlefiles/279-our_story.pdf]
3 International Center for Tropical Agriculture, 2005. Getting a Handle on High-value Agriculture. CIAT In Focus, 2004 – 2005 Annual Report of International Center for Tropical Agriculture (CIAT); http://www.ciat.cgiar.org/newsroom/pdf/ciat_in_focus_2004_2005_text_only.pdf
4 John H Dyck and Kenzo Ito, 2005. Japan’s Fruit and Vegetable Market. (In) Global Trade Patterns in Fruits and Vegetables, Economic Research Service/USDA. Chapter 7. http://www.ers.usda.gov/publications/wrs0406/wrs0406h.pdf
5Ramu Govindasamy and Suzanne Thornsbury, 2006. Theme Overview: Fresh Produce Marketing: Critical Trends and Issues. Choices, 4th Qtr 2006 21(4), http://www.choicesmagazine.org/2006-4/produce/2006-4-05.htm
“People have become more concerned about what they eat – perhaps because of the recent food scares.”
– Chris Conway, Executive Assistant Manager, Grnd Hyatt Hotel’s mezza9 restaurant.
Chiller hold in vessel
VP in action
6 Durga P. Paudyal, 2006. From the Peasant Charter to the ICARRD: An Overview of the Current Trends and Emerging Issues in Rural Development in the Asia-Pacific Region. Asia-Pacific Journal of Rural Development, Vol XVI No.1, 42pp
E-choupal in action
8B Sudhakar Rao, 2006. Rural Infrastructure: A Critical Issue for Farm Productivity in Asia. Asia-Pacific Journal of Rural Development, Vol XVI No.1, 61-77 9http://www.itcportal.com/ruraldevp_philosophy/echoupal.htm
Awarding elite businessmen
10Rehman Sobhan, 2006. Comments on “From the Peasant Charter to the ICARRD: An Overview of the Current Trends and Emerging Issues in Rural Development in the Asia-Pacific Region”. Asia-Pacific Journal of Rural Development, Vol XVI No.1:43-54] 11http://www.umich.edu/~ipolicy/china/5)%20Chinese%20Township%20and%20Village%20Enterprises,%20A%20Model%20for%20Oth.pdf
Problem: Shrinking population, getting older, town left behind by country’s post-war economic boom
Adversity: Town’s orange trees, once main source of income, were damaged by storms and unusually cold weather in 1981. Farmers forced to look for other work.
Human spirit: “No matter how old you are, you need a job to feel a reason for living.”
New Opportunity: Gathering leaves to high-end restaurants to garnish traditional Japanese dishes began with shipments of simple wild leaves.
Business: Some 200 residents (mostly women in their 80s or older) have contracts with Irodori Co. Inc., a joint public-private venture that brokers sale of the leaves.
Information Empowerment: They (the residents) receive faxed orders and get daily information on the business through the Internet.
Improvements: Nowadays the line-up has expanded to value-added oriducts such as small origami-style figures, including cranes, fans, boats and arrows made of iris leaves.
Earnings: The residents have managed to turn the business into an enterprise earning more than S$3.13 million a year.
Viability: “If you watch TV all day long, you get old. I can get over the slightest cold easily as I work hard. In fact, I’m too busy to see a doctor.”– Hariki, great-grandmother
Lesson learnt: Public-Private partnerships work, and succeeds well when entrepreneurial spirit is strong.
12Eric Onstad, 2007. Big corporations try to tap a market they have ignored (By) C.K.Prahalad. (In) Khaleej Times, 6 June 2007.