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Established in 2000 and located in Haining, 137km from Shanghai, Hongyue & Scheurich specialize in distributing horticultural products through garden centers, franchise stores, DIY shops, and online platforms. With a focus on pots, they have imported 6 containers so far and plan to expand by opening new outlets. Facing challenges such as local market competition, pricing, and logistics, their strategy includes price adjustments, brand enhancement, expanding distribution networks, offering gift packages, and introducing new products.
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Introduction of Hongyue • Hongyue and Scheurich
Distributors of horticultural products • Garden center
Online shop system 1、www.4001890001.com 2、hong-an.taobao.com 3、hongyuejj.tmall.com (Pots focus)
Plan to open Opened
Hongyue & Scheurich • Imported 6 containers so far • Distribute to garden centers, franchise shops, DIY shop(BNQ), online shops, distributors.
Hongyue & Scheurich Marketing: fairs ad. in magzine Online ad. Flower Trails
Hongyue & Scheurich Changelles • Competition from local markets (Pricing) • Consumer concepts • Logistic problem Plan • Price adjustment • Enhance the brand awareness • Increasing networks of distribution • Gift packages • New products…