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Writing business report-outline. Introduction : Background : new flavor but sales declines share-of-stomach at all-time low W hat we’ve learned: our customers’ input 2 other companies’ experience T his recommendation: consistent with customer input

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Presentation Transcript
writing business report outline
Writing business report-outline

Introduction:

  • Background:
  • new flavor
  • but sales declines
  • share-of-stomach at all-time low
  • What we’ve learned:
  • our customers’ input
  • 2 other companies’ experience
  • This recommendation:
  • consistent with customer input
  • addresses losing current and future customers
  • good upside
  • but manage risk (market test first)
writing business report outline1
Writing business report-outline

Body of report/Discussion/Methods:

  • Information gathering/methods:
  • internal and competitive analyses
  • online customer surveys
  • in-person customer surveys
  • What we’ve learned:
  • about other companies’ new Asian products
  • what our customers think
  • what our current and potential customers are looking for
  • What would be involved in/needed for market test:
  • Where and when
  • marketing team
  • costs
  • timing
writing business report outline2
Writing business report-outline

Conclusion:

  • Rationale for this recommendation:
  • declining market share
  • customers’ input
  • other companies’ experience
  • How we’d execute market test:
  • limited in time and markets
  • obtain feedback throughout test
  • What we need in order to implement:
  • team/people
  • money
  • time