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Summer 2012 Crown Supply Chain Inventory Webinar Overview

Join the Crown Supply Chain Inventory Webinar by calling 888-950-8045 with passcode 5859589. This session covers important topics such as sales trends for 2012, inventory build results from 2011, the state of the supply network, wholesaler inventory strategies, and key forecasts for the first half of the year. Attendees will gain insights into brewery capacity, package mix, and effective communication strategies. Steps to optimize inventory management will also be discussed, alongside actions for distributors to ensure timely orders and inventory levels.

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Summer 2012 Crown Supply Chain Inventory Webinar Overview

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  1. Join Audio by calling 888-950-8045, passcode 5859589 Crown Supply Chain Inventory Webinar Preparation for Summer 2012

  2. Agenda • Opening remarks • Sales trends • 2011 inventory build results • State of supply network • Wholesaler inventory build • Communication

  3. Sales trends 2012 first half forecast: • 2.5 million cases above LY or 3.3% over 6 month period

  4. 2011 Inventory Build (Planned vs Actual)

  5. State of supply network • Brewery capacity • Package mix • Outbound loading • February requirements are highest yet • Build key volume packages earlier in the year • Crown warehouse capacity • Unloading • Floor space • Asking distributors to pre-build inventory on key packages

  6. Wholesaler inventory build ‘09-’11

  7. How? Crown Actions • Built inventory targets by BU • Focusing on CX 6/12/18/24 up to 40 days • Supply Chain to ID gaps by MDM • Send spreadsheet to VP/BUOM for feedback • Supply Chain to reach out to distribs to ask for additional orders • CC to MDM/GM • Provide update on 1/31 to review orders and next steps

  8. Distributor Actions Crown Actions • Place orders on time • Case goods • Kegs • Carry recommended inventory • Review orders and inventory weekly • Monitor Crown warehouse inventory levels • Manage brewery shipments to optimize inventory by location • Review distributor inventories and make recommendation to increase orders on key packages

  9. Communication to Crown • Review current orders and build inventory • Contact Customer Logistics to make additions to order windows that are already locked • Communicate concerns early • Revision requests • Order confirmation discrepancies • Delayed orders/Disproportionate shipments • Low inventory • Oversold forecast • Unanticipated ads/promotions/events • Warehouse/unloading capacity

  10. Contact Information • When to contact warehouse? • Contact Warehouse to schedule orders • When to contact Crown Customer Logistics? • Contact Crown Customer Logistics to revise orders • Send us an email if the warehouse lets you know an item is holding up your order. We can re-arrange it and make it shippable.

  11. Thank you for your time!

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