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The Future of Business Journalism: Rod Oram's Insights for Project NZ

Dive into Rod Oram's presentation to Project NZ in Auckland, uncovering insights on the complexities of economies, NZ's share in the infant formula value chain, and the transformative potential of sustainable business development. Explore the challenges and opportunities in the evolving landscape of media and journalism, emphasizing the need for innovation and sustainability in business models.

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The Future of Business Journalism: Rod Oram's Insights for Project NZ

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  1. The future ofbusiness journalism • Rod Oram’s presentation toProject NZ, Auckland, September 3rd, 2015 Rod.Oram@NZ2050.com / Twitter @RodOramNZ +64 21 444 839 / Kiwiki on Facebook @sustbusiness / #ProjectNZ

  2. The job • The media • The media job @sustbusiness / #ProjectNZ

  3. NZ’s share of assets in infant formula value chain – 40%NZ’s share of profits in infant formula value chain – 12%

  4. Complexity of economies • The more diverse & complex an economy is…the richer it is • Long-term research by Harvard & MIT • http://en.wikipedia.org/wiki/Economic_complexity_index

  5. Our ranking We fell from 39th in the world in 2008 on the Harvard / MIT rankings …to 52nd in 2012

  6. People, planet • Vision 2050 • A very challenging roadmapfor corporate development by World Business Council for Sustainable Development • Vision 2050 Global report at: • http://www.wbcsd.org/vision2050.aspx • …NZ version too

  7. We must have unprecedented scale, speed & complexity of change q

  8. Peter BakkerWorld Business Council for Sustainable Development

  9. Revolution • Led by John Elkington and others • www.breakthroughcapitalism.com/

  10. SBN leads in NZ

  11. The job • The media • The media job @sustbusiness / #ProjectNZ

  12. Travails of NZ media • Utter breakdown in existing media business models • Starved of resources and talent • Short of ideas, analysis and insight • Losing egnagement with readers / listeners / viewers • …so let’s sell them stuff and entertain them • …let’s “co-create” with our subjects @sustbusiness / #ProjectNZ

  13. New media models can work to… • Achieve huge scale • Generate revenues • Invest in people and content • Works for global brands…and big markets • But the smaller the market, the harder it is • NZ is a miniscule market…so it’s exceptionally hard • NZ online subscriptions per week: • Financial Times: $4.29 NBR: $5.50 Economist: $6.50 @sustbusiness / #ProjectNZ

  14. The job • The media • The media job @sustbusiness / #ProjectNZ

  15. The media job…hasn’t changed • Report and reveal • Analyse and give insight • Contest ideas • Hold people accountable • But NZ business media must have their own Breakthrough Capitalsm • …invent radically new business models • …lock on to sustainabiity as the future of business @sustbusiness / #ProjectNZ

  16. “You’ll haveno future… …if you don’tmake onefor yourself” - Johnny Rotten

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