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Why Business Journalism?

Why Business Journalism?. There are jobs. They pay well. The audience cares about content. The audience will pay for content. More overseas jobs all the time. World’s future hinges on business decisions. It’s challenging—low b.s. factor. Why Is Biz-J Doing Well?.

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Why Business Journalism?

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  1. Why Business Journalism? • There are jobs. • They pay well. • The audience cares about content. • The audience will pay for content. • More overseas jobs all the time. • World’s future hinges on business decisions. • It’s challenging—low b.s. factor.

  2. Why Is Biz-J Doing Well? • Retirement programs give individuals control. • Capitalism, even in communist states. • Regulatory policies loosened. • Integrated global economy. • Many more players in global markets. • Technology democratizes information. • General dog-eat-dog view of life.

  3. Jobs in Business Journalism • Wires: Associated Press, Reuters, Bloomberg, Dow Jones, Xinhua, AFP • Financial Papers: WSJ, FT • General Dailies: NYT, SCMP, China Daily • Business Magazines: Forbes, Smartmoney, Euromoney • Tons of online sites: Marketwatch, Yahoo, Daily Deal, Web sites of print outlets

  4. Jobs in Business Journalism • Trade Magazines: Computer, Information Week, cNET • Broadcast Networks: CNBC, CCTV, CNN • Local TV • Financial Specialty Pubs: Bond Buyer, Institutional Investor, IFR

  5. Biz-J Salaries Are Higher • Journalist entry-level median salary, 2010: US$30,0001 • Median biz-j salary, 2010: US$67,5002 Sources: • Reynolds School of Journalism annual survey, University of Georgia • Society of American Business Editors & Writers survey

  6. Biz-J Is Challenging • You have to be fast. • You have to understand economics and finance. • You have to be comfortable with numbers. • You have to be accurate. • You must keep learning new things as financial world evolves. • It can lead to other employment …

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