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Sports Promotion

Explore the dynamic evolution of a project that involved a T-shirt design contest for the Homecoming event sponsored by Mattress Firm. Creative strategies integrated a Movie Trailer style poster for social media including Rusche Business Facebook. With a budget ranging from $1,000 to $1,200, targeting $2 per person, the results exceeded expectations with 500 attendees, 120 raffle entries, and high engagement from social media platforms Facebook and Twitter. Rockstar Cornhole added to the success.

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Sports Promotion

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Presentation Transcript

  1. Sports Promotion • Evolution of Project • Creative • Media • Budget • Results

  2. Evolution of Project • T-shirt Design Contest • Homecoming Shirt • Mattress Firm • Project Homecoming

  3. Creative • T-Shirt • Poster

  4. Media • Movie Trailer • Rusche Business Facebook • Social Media • Facebook & Twitter

  5. Budget • Our budget proposal of $3,400 • Given more realistic budget of $1,000 • Told to keep it no more than $1,200 • Around $2 per person to get them to the tent

  6. Budget

  7. Results • 500 people came to the tent • Over 120 raffle entries • Majority from those in line for burgers • Ran out of shirts before burgers came • 60 people arrived at the tent then • Rockstar • Cornhole

  8. Thank You

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