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Understanding Attack Ads in Political Campaigns: Lessons and Strategies

Gain insights into the impact of attack ads on voters and learn how to effectively respond to them in political campaigns. Explore the role of media bias and confirmation bias in shaping public opinions.

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Understanding Attack Ads in Political Campaigns: Lessons and Strategies

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  1. The Media III 12/7/2011

  2. Clearly Communicated Learning Objectives in Written Form • Upon completion of this course, students will be able to: • discuss and critically analyze political events in the United States government • students will be able to identify and explain the role of  informal institutions and their effect on policy. 

  3. Office Hours and Readings • Pp 130-151 • Office Hours • Thursday: 9:00-11:30

  4. Attack ads

  5. The Effect of Attack ads on voters • Some voters become disenchanted and disaffected • Your Base Loves them!

  6. How Effective are these • If they didn’t work, candidates wouldn’t run them • The Lessons of 1988 • The Revolving Door • Willie Horton

  7. Why They Work and Who uses them more • We don’t trust politicians • They are more memorable and informative • Challengers and vulnerable incumbents use them

  8. Do Not Give your Opponent Ammo • Never go to a Playboy Party • Don’t Drive a Tank with a big helmet • Gee, thanks a lot IKE • The Defining Sound bite of 2008

  9. How To Deal with them • Defend the Charges • Kerry Flip-Flopping on the issues • The Kerry  Rebuttal • Counterattack on the same issue or up the ante- The Puppy Ad • Attack the Credibility of your opponent

  10. How not to deal with them • Do Nothing • The Initial Ad • Swiftboats • Kerry’s rebuttal to swiftboats? • If you get Punched in the nose, you must punch back

  11. Ads Can Backfire • You do it too late to make a difference • You bring a knife to a gun fight

  12. How the attack can backfire • If you are seen as being too evil

  13. Media Bias

  14. Media Bias • Everyone Complains about it • Structural Bias • Political Bias

  15. Horse Race Coverage and Bias

  16. Media Coverage in 2008

  17. Where it Comes From • Bias to the Right • Bias to the Left

  18. Corporations tend to be More Conservative

  19. Journalists Tend to be Liberal

  20. Bias in 2008 • 8 of 10 Journalists planned to vote for Obama

  21. The Reality of it all • Anti-Incumbent and Anti President • Bad News is better than Good • You can find it if you look • Media remains a business

  22. Confirmation Bias • We favor information that meets our viewpoint • We do not care if it is true or false • All other information is biased

  23. Where We see the Most Bias • Editorial Pages • Talk Radio • The Internet

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