Steps to B2B Video Marketing Campaigns

1. Steps to B2B Video Marketing Campaigns TOUT ... Pitch ... WOO ... BOOST ... PROMOTE ... ENDORSE ... BROADCAST ... PUBLISH ... PIN Have you not all come across these conditions? The development in marketing has passed through different stages. It could be anything like promoting a product, promoting a product, or attracting customers. Digital marketing strategies tend to change constantly over time. Thanks to advanced technology. Blogs and articles play a vital role in marketing. But when it comes to impact, there is nothing better than video marketing. Today online video has proven to be more effective in terms of converting sales. "If a picture is worth 1,000 words, then a social video is worth 1.8 million words," suggests Dr. James McEvoy of Forrester Research. Evolution in marketing can be seen clearly from this. This is the reason why today's articles are replaced by infographics and blog posts or vlogs. Although text formats are useful in marketing, they seem less effective today. Marketing through images is an emerging trend. Pictures speak more than words. However, the product video is the most effective. The video strategy brings more retention and hence the sales conversion is higher as well. Videos make words come alive. It also enhances information retention for B2B companies. Some statistical data giving a glimpse of the rampant video marketing trends in 2017-2019. Wyzowl's statistics indicate that “81% of companies use video as a marketing tool which increased from 63% in 2017” while “84% of consumers have turned into potential buyers after watching a video”.

2. According to Forrester Research, emails attached to videos increase your click- through rate by 200-300%. By 2019, global consumer internet traffic according to Cisco Visual Networking Index. According to a Renderforest survey, video use increased users' website traffic by 78%, 71% believed that the average time on their website had increased, and 69% of users claimed that they achieved more leads with the help of content Video 54% of users have increased their sales. Here are 6 easy steps to creating a B2B video marketing campaign: 1. Build your own video story Storytelling: The story is the most important component when we think of video strategy. A good story not only transforms sales but also connects the audience with the associated brand. It leaves a mark of brand awareness on the customer's mind. The story is the lifeblood of any video marketing campaign. Promoting a video can definitely increase your sales and help you reach your marketing goals. However, according to customer testimonials, it has been found that short videos are more likely to be viewed by the audience than longer videos. Including this strategy in your video ad plan can escalate your marketing automation efforts. It is advisable to always follow current trends while creating B2B marketing video campaigns because you never know when your video is spreading out or topping the charts in the search engine. CONNECT WITH A CONTENT MARKETING SPECIALIST 2. Related photos Your video should contain relevant images that can align with the story so that your target audience relates to it. After all, a picture is worth 1,000 words. Images like company logos and logos play a vital role in your video marketing campaigns. High quality images are recommended for inclusion in your video production process in order to create high quality videos. Graphic presentations on a landing

3. page or even a blog post always leave an imprint on the mind thus boosting sales conversion opportunities. It also helps in targeting and reaching a larger audience within the specified time. Remember: "A video with related images is better than video with random images because the images tell your brand story." 3. Post your video Understanding your audience while posting videos can positively influence your digital marketing strategy. People tend to relate and communicate easily if your video follows the demographics of where and when it is posted. Any personal video should get more views and likes than any other randomly suggested video. For example, using an avatar like Uncle Sam in your videos may be more relevant to the United States during the presidential election. Likewise, videos promoting campaigns such as the Super Bowl tend to increase traffic in the area where the event is taking place. It is essential to define your campaign goals. Better to optimize your videos and target each channel. Your video should represent your branding story and be clearly focused on conveying your message to your target social media channel. 4. Select a call-to-action After watching your video, it's important to always have your CTA at the end. It can be anything from subscribing to the newsletter, taking viewers to your store site, recommending them to visit your social media platforms, or purchasing a product from your e-commerce site according to your goals. It is extremely important to keep your internet users engaged and connected. They should have a clear idea of the next process and how they will benefit from completing this process. This causes the viewer to navigate through the process while building a connection. Monitor your viewers against these measures and closely analyze their behavior to look for market opportunities.

4. The ideal call-to-action is short and straightforward, and specifies one action the customer needs to take, such as downloading a white paper or report, making an appointment online, or calling the company. People always get to know the marketing efforts that keep them engaged. Ultimately, a proper video marketing strategy can definitely boost your B2B video marketing campaign. 5. Integrate your campaign Your video marketing campaign should be broadly integrated into various media platforms and websites. It should be able to highlight its presence across all social media platforms as it will reflect updated video marketing statistics Email, newsletters, content marketing and white papers can create more value for your video marketing campaigns. A well-integrated campaign video marketing strategy increases the chance of taking your marketing performance to new heights. "CONNECT - ENGAGE - FOLLOW" should be your marketing slogan. 6. Reviews and testimonials As a B2B marketer, always take some time to familiarize yourself with your video reviews to find out what customers think of your campaigns. Analyze these reviews to improve your video marketing campaigns. Appreciate your customers for the input and feedback they provide. According to Bright Local, 85% of consumers turn to online reviews from the influencer or other social media reviews posted through Instagram stories, YouTube reviews, and more to find out if the company is reputable. A trending video campaign will always find a place in the bustling market.