1 / 12

b2b marketing

b2b marketing. BUS 626. Introduction Business Marketing. Business vs Consumer Buyer Seller Realtionships Shorter Distribution Channels Emphasis on Personal Selling Greater Web Integration Unique Promotional Strategies. business markets. Types of Business Customers Types of Products

efrem
Download Presentation

b2b marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. b2b marketing BUS 626

  2. Introduction Business Marketing Business vs Consumer Buyer Seller Realtionships Shorter Distribution Channels Emphasis on Personal Selling Greater Web Integration Unique Promotional Strategies

  3. business markets Types of Business Customers Types of Products Size and location of customers Purchasing Standards and Processes Nature of demand

  4. Entire System Understanding the market Marketing Mix Marketing as an integrative process

  5. Character of Business marketing

  6. Character of B2B Magic of Markets Markets Coordinated Supply Chain Management Relationship Management Developing Relationships High performance Criteria

  7. b2b Model of relationship development Safeguarding relationships Relationships in larger networks

  8. Purchasing Function

  9. Buy it now Importance of purchasing Contribution Philosophy Supplier evaluation Buy Grid model Multiattribute decision making

  10. Purchasing Trends Government Ethics

  11. Organizational Behavior

  12. Purchasing Buying Determinants Theory Role Theory Individual Buyer Theory

More Related