b2b marketing n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
b2b marketing PowerPoint Presentation
Download Presentation
b2b marketing

Loading in 2 Seconds...

play fullscreen
1 / 12

b2b marketing - PowerPoint PPT Presentation


  • 150 Views
  • Uploaded on

b2b marketing. BUS 626. Introduction Business Marketing. Business vs Consumer Buyer Seller Realtionships Shorter Distribution Channels Emphasis on Personal Selling Greater Web Integration Unique Promotional Strategies. business markets. Types of Business Customers Types of Products

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

b2b marketing


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    1. b2b marketing BUS 626

    2. Introduction Business Marketing Business vs Consumer Buyer Seller Realtionships Shorter Distribution Channels Emphasis on Personal Selling Greater Web Integration Unique Promotional Strategies

    3. business markets Types of Business Customers Types of Products Size and location of customers Purchasing Standards and Processes Nature of demand

    4. Entire System Understanding the market Marketing Mix Marketing as an integrative process

    5. Character of Business marketing

    6. Character of B2B Magic of Markets Markets Coordinated Supply Chain Management Relationship Management Developing Relationships High performance Criteria

    7. b2b Model of relationship development Safeguarding relationships Relationships in larger networks

    8. Purchasing Function

    9. Buy it now Importance of purchasing Contribution Philosophy Supplier evaluation Buy Grid model Multiattribute decision making

    10. Purchasing Trends Government Ethics

    11. Organizational Behavior

    12. Purchasing Buying Determinants Theory Role Theory Individual Buyer Theory