How to Choose Right Social Media Platform to Reach Your Target Audience?

1. How to Choose Right Social Media Platform to Reach Your Target Audience? Do you use social media platforms to build your brand? If yes, have you analyzed which one works effectively and meets your goals? You hardly get time to use every social media outlet for your business. No one wants to waste time on a platform that doesn't give returns over a period of time. It is best to search the list and narrow it down to a few social media platforms that offer better results and quality for your business. Here we discuss social media channels that can be beneficial for your business. Marketing agencies and other companies understand the importance of using social media for the companies involved. The data below can help you understand why this is a crucial time to build a social media strategy for your business to thrive. It was calculated that 90% of American companies were using social media for marketing purposes. The source expected the rate to rise from 86.2% in 2013 to 91% in 2019. The number of active social media members daily worldwide is 3.5 billion, which is 45% of the population worldwide. 73% of marketers think social media is somewhat effective or very effective for their business. 71% of consumers who have had a positive experience with businesses are more likely to recommend them for their communications. Once you have made your decision about using social media channels for your business, here are some steps you can follow to select the appropriate option. Find your audience

2. The first step is to get to know your audience as correctly as possible. Defining your audience will make it easier for you to make decisions and build a solid promotional strategy. You can ask and answer some questions that will help. Some of the questions could be: Who is your regular customer? What age group do they belong to? Where do you live? What industry do they work in? How do you best reach your target market? What is their expectation of you as a business? How can they meet their challenges using your product or service? What are their interests outside of your business, product, or service? You can use these questions and other related answers to build the profile of your audience. Here's a great blog on how to build a successful SMM strategy for your business that you can read. Select your goal Once you have defined your target audience, your next step will be to define your goal as a business owner. The primary goal of every business is to increase sales, however there are other creative goals that can be achieved through social media. If used effectively, It can make your brand unique and distinct from your competitors. You can communicate with your audience in a personal way. Bring traffic to your websites. You can use it for customer support. Make new announcements about new things in your business. Help you build brand loyalty. Generate leads with free and paid social media practices. Attract your customers.

3. Given these multiple benefits serving goals, you can say that social media has the potential to affect your bottom line. Define your target audience Now that you have built your own audience profile, and have a clear idea of the goals, you can take the next step toward locating your target audience. To do this, what is important to you is to determine which social media platforms your audience is using. To dig deeper, you can also search for the platforms they are actively using. Below is a quick guide on which members are active on the different social media platforms, their age group, the goals they can use and their purpose. The social networking site Facebook Active members: 1.3 billion Age range: 25-54 Best-suited to: Build a relationship with your target audience Linkedin Active members: 660 million Age range: 30-49 Best suited for: Business development, B2B business Twitter Active members: 600 million Age group: 18-29 Best suited to: Public Relations Instagram Active Members: 200 billion Age group: 18-29

4. Best suited to: Build leads and brand awareness YouTube Active members: 1 billion Age group: all ages Best suited to: Brand awareness Pinterest Active members: 70 billion Age range: 25-34 Best suited to: Brand authority, B2C lead generation I hope these stats will help you find the purpose of using social media for your business. And remember, the numbers don't lie. Mistakes should be avoided While following these steps, there are a few things you can follow to avoid mistakes in identifying the right social media platforms for your business. Making these mistakes can harm your intention to use social media in the best way and ultimately slows business growth. Remember that you have to have a clear idea of what you post, when to post, and set clear goals for using specific social media channels. Therefore, develop a solid social media strategy with clearly defined goals. Here, you can also specify the type of posts you'll use to set the tone for your branding. Make no mistake in assuming that all social media platforms are the same because different social media platforms serve different and also diverse strengths and tools in their audience profile with different demographics, behaviors and interests as we saw above. Social media is a powerful, unparalleled, way to promote and track progress in real time. This will allow you to make strategic changes to your current best practices, save time and expenses, and avoid wasted resources. Therefore, always allow time to analyze and improve your social media activities.

5. Things like not responding to the comments or comments received from your customers on social media may seem simple, but if you focus on it, it can be a strong point that will help your audience make decisions, such as whether you will consider meeting their future needs. If you promptly respond to your audience's questions and comments, chances are they will refer you to someone else and you also end up making a good impression on your customers. Here you get a chance to give your personal attention to your audience which makes them feel special. And who doesn't like the human touch of conversation while doing business? So, your wise advice is to engage with your customers and followers as quickly as possible, and in the best possible way. Also, be regular at time of posting. Don't over-promote your brand, don't avoid your customers by neglecting or omit their negative comments and don't buy likes or followers. Away Doing everything you can with the help of social media can accomplish your business goals. But it is also important to choose the right social media platforms to promote and spread awareness among your audience. Pay attention to social media trends and match accordingly. You can always approach audience first, set goals, and add value to them. If you put these tips into practice, you will already be on your way to growing your business with social media and increasing your ROI which everyone wants. To help you plan, implement and track, using a social media marketing management service such as Deck 7 will guide you through the process to help you achieve the desired social media ROI, and in the choir, it will save you valuable time to focus on other things of prime importance to your business. All we want to say to you: ready, ready, be social! Brand awareness & lead generation Looking to target specific accounts and decision-makers? Or engage with a wider audience? Find out how we can help.