Email Marketing Checklist

1. Email Marketing Checklist Digital marketing has exploded in the past decade. With so many tools and programs to choose from, it becomes difficult to keep your strategy focused. In 2011, there were approximately 150 marketing tools. In 2017, more than 5,000 marketing gadgets were reported. With this type of growth, it can be confusing which software to select. Most companies try to benefit from the return on investment. Research has shown that email marketing has the highest return on investment of all other marketing channels. This has been the case for years and constantly shows an increase in results. The benefits are endless and your budget will match your search for email marketing best practices. Email Marketing Why is it useful As we mentioned earlier, email is the best marketing channel to use when trying to improve your return on investment. With thousands of email providers saving, the cost is very affordable. Compared to TV ads, you pay a fraction of the price to reach the same hundreds of thousands of your audience. Not only is the budget a factor, it is the effectiveness of the message and the medium. Email Marketing is the most effective channel. Reports show that email can lead to more conversions than SEO, social media, display ads, TV and radio ads. This makes it difficult to think about investing in the right software and preparing an email marketing strategy. Email Marketing Programs Automation Email can be fast and painless with the right tools. Disposing of 100,000 emails through your personal prospects account will likely take years. Email marketing

2. technology is the easiest way to take advantage of the many emails you create and the content that goes along with them. Email automation has many benefits. Clients have better experiences, leads are delivered with more quality and quantity, there are higher conversions, cost- effectiveness, and more traffic to your website. It is highly recommended to supplement your email campaigns with Marketing Automation Tool. CRM Keeping your contacts in order can be difficult when hundreds of thousands of emails are sent every day. CRM systems will track who received email, who opened it, and who is looking for more information about it. The integration will be very important here. Not only should your ESP speak to your CRM, but you should also integrate social media, phone calls, and personal emails. Divide your customers easily with the customer management system. This will help with the experience you provide to your customer. Send them the emails they care about at the right time. Increase your chances of making the sale by being in the right place at the right time with the right information. Campaigns Campaign details When setting up your campaign, take the time to define the purpose of sending these emails. Without a specific goal you will find it difficult to know whether or not he is successful. One very important aspect of email marketing is making sure your lists are segmented. Although boring, splitting your lists will be more beneficial than submitting in bulk. In conjunction with splitting the list, delete old emails and unsubscribe to provide the best results. Email setup Have you ever wondered what is the most important part of an email? The answer is the subject line. This is what tempts readers to click. Without the initial opening of the topic, the links and images in an email mean nothing. Often times

3. customers open an email with their name listed in it. Include personalization as necessary. The sender's name and email should be easy to identify. If your audience has a proven track record of interacting with your brand, make sure your business name is the sender's name. If you do include the return address, make sure to set it before moving forward. Email content Hours can be spent creating content to fill in the body of the email. Make sure to review the sections and allocate them as necessary. Include any desired images. Test links and hyperlink words to make your email look more professional. Create a CTA (Call to Action) and make it very noticeable. Create buttons and link them to sites that you want your audience to visit. Brand awareness & lead generation Looking to target specific accounts and decision-makers? Or engage with a wider audience? Find out how we can help.