VeriSign TLD Services: Introduction to New TLDs for the Charitable and the NGO Sector

1. VeriSign TLD Services:Introduction to New TLDs for the Charitable and the NGO Sector Mike Davies 15th of July 2009

2. Agenda VeriSign overview How the internet is changing What this means for your brand What this means for the Charitable and NGO sector What should you be doing now How VeriSign can help Group discussion

3. Identity and security • Scalable directories • Interoperability Internet Infrastructure VIP Naming Core Product Mix SSL • SSL Certificates • Extended Validation SSL • VeriSign Secured • Authentication Service • VIP Network • Fraud Detection Service • New TLD Services • Domain Name Zone Alerts • IDNs • iDefense

4. Agenda VeriSign overview How the internet is changing What this means for your brand What this means for the Charitable and NGO sector What should you be doing now How VeriSign can help Group discussion

5. The Internet Now Who, why, when ? • com • net • cc • tv • name • jobs Over 250 Generic & Country TLDs • Who? • ICANN (not for profit) • Coordinate Internet's addressing system • Why? • Promote competition • Ensure security /stability • More innovation/choice • When? • - Expected in 2010 Anticipated look of The Internet as of Q1 2010 TypeExample Geo Brand Consortium Generic Almost any string could be a TLD • nyc • anybrand • bank • friend How the internet is changing – Top Level Domains

6. Websites Email Navigation www.pizza.nyc johnsmith@nyc www.hotels.nyc www.partner.anybrand johnsmith@anybrand www.anybrand www.searchfora.bank johnsmith@firstlocal.bank www.firstlocal.bank www.finda.friend johnsmith@friend www.london.friend How the internet is changing – Implications Geo Brand Consortium Generic

7. Open Community • Criteria and authentication process set by TLD awardee • Likely to be a Geo, Consortium or a Brand • Low volumes, security benefits, implied legitimacy How the internet is changing – Open or Community TLD • No criteria or authentication for parties registering a site • Likely to be a Geo or a Generic • Potentially high volumes, no restrictions

8. Hong Kong ICANN New gTLD meeting London ICANN New gTLD meeting Abu Dhabi ICANN New gTLD meeting New York ICANN New gTLD meeting Communication Period Application Period New TLDs Live Final Application Guidebook Draft Application Guidebook v3 ICANN Sydney meeting ICANN Seoul meeting Expected Q4 2010 25/10/09 21/06/09 13/07/09 15/07/09 Expected Q1 2010 Expected December 2009 Expected September 2009 End July 09 Start August 09 Expected September 2009 How the internet is changing – Timeline 2009 2010

9. Agenda VeriSign overview How the internet is changing What this means for your brand What this means for the Charitable and NGO sector What should you be doing now How VeriSign can help Group discussion

10. Legal Marketing Technical • What about IP protection? • ICANN Draft Application Guidelines, good resource • Are there other brands who want same TLD? • Risk analysis • Is this a defensive play? • Don’t want it now but, what if we want it later? • Any Geo TLDs to consider? • Prestige or regions • Any Generics we want to register? • - Or we want websites on • Do we want to register our own brand TLD? • - Prestige, 1st mover advantage, Partner home? • If there are more sites, how do I manage content? • - Start by mirroring ? • Have we the right Online Brand Mgmt relationship? • - Do they understand this? • Are there security benefits? • - In a consortium Company wide • Are there opportunities in a consortium? • Or risks if someone else controls a TLD? • What is my industry association’s position? • - Are they aligned with other global / national associations? What this means for your brand – Questions

11.  If yes… • Relatively simple • Potentially expensive • Application fees may reduce in future  If no… • Is it important for your brand? • Wait and see is a valid strategy in your sector • Potential for conflict – same “string” of letters What this means for your brand – Do you want to Apply?

12. Agenda VeriSign overview How the internet is changing What this means for your brand What this means for the Charitable and NGO sector What should you be doing now How VeriSign can help Group discussion

13. Clarity Security Control - Consumers will grow to expect charities to have a .ngo TLD - Consumer education would help establish - Can be as simple as explanation on your site • Expected to reduce some types of fraud, open to other attacks as any TLD • Will impact Phishing but not cure it. Opportunity for DNSSEC • Could impact “major disaster” related fraud • - Community TLD, sector sets Entry Criteria • Strict Eligibility criteria • - Tighter control What this means for your sector – Benefits

14. What this means for your sector – Potential Authentication model Security benefits            

15. What this means for your sector – Business Case This is an initial attempt at creating a business case for implementing which requires validation* *The above example does not include significant application preparation costs, possible dispute fees etc

16. Application process • Draft version available • One more expected • www.ICANN.org 1st year Costs • $185k to apply • $25k ICANN Running costs* • Additional costs: Registry, Administration and marketing 2nd year onwards • $25k ICANN Running Costs* • Additional costs: Registry Administration and marketing What this means for your sector – Applying *If the number of registrations stays at or below 50K, $25K per year is accurate.  Above 50K the fees will be the fixed fee ($25K) + $.25 per annual registration/renewal increment

17.  If no…3 Questions • Do you care if someone else applies for it? • Will you ever want this sector domain? • Will you want to object to a new TLD?  If yes… 4 questions • Can you get cross sector support? • What should the TLD be? • How will it be governed / administered / run? • How would it be funded? What this means for your sector – Do you want to Apply?

18. Who is your community ? • Industry associations? • Major charities? • Umbrella groups? Do they want this ? • Valid business case? • Big enough benefits? • Risks in not applying? Globally co-ordinated ? • Different language TLDs? • Existing global body? • If not, who? What this means for your sector – If you do apply Q1: Can you get cross sector support?

19. Could be all 3 (or any others) but would take multiple applications • Dependant on community, could include internationalised versions What this means for your sector – If you do apply Q2: What could the TLD be? (some examples) • .ngo • Most inclusive • Well known • International • .charity • Clear message • Excludes NGO • Not international • .give • Clear message • Memorable • Not international

20. Role Responsibilities Potential Actors ICANN Other Registries Existing Association Existing Association New Association New Association In house Registry Group of Charities Existing Company INITIAL FOCUS VeriSign What this means for your sector – If you do apply “…keeping the Internet secure, stable and interoperable. It promotes competition and develops policy on the Internet’s unique identifiers” Source: ICANN Website Q3: How could it be governed / administered / run? Internet Infrastructure Policy Your Sector TLD Governance • Set Policy for the TLD • Set pricing and entry criteria • Setting the strategy for the TLD • Implement policy • Maintain external relationships • General administration Administration Registry Operator • Maintain TLD Registry • Authentication Verification (if required) • Market through network of registrars

21. Corporate Donations? • CSR is high profile • Provide application fee • Provide running costs Investors? • Potentially profitable TLD • Investors may be interested • Does business case support? Associations? • Provide policy oversight • Best representatives • Spread the cost What this means for your sector – Funding Q4: How could it be funded?

22. Agenda VeriSign overview How the internet is changing What this means for your brand What this means for the Charitable and NGO sector What should you be doing now How VeriSign can help Group discussion

23. The introduction of New TLDs is aglobalchange which could haveanimpacton your existingonline operations and brand DiscussNew TLD scenario and gain Executive Support Buildcross company and cross disciplineTeam Your company’sonline presenceis nowmanagedacrossmultiple disciplines, if the change is not managed by cross functional teamthreats and opportunitiesmay not beidentified Prioritiseareas where inactivity could cause damage toexistingoperations, thenevaluateareas whereopportunitiescould result inincreasedbusiness Assess Riskfor existing and planned operations Decide and communicate internallyActionsrequired for your organisation Decisions aroundrisksshould becommunicatedtoconfirm assumptions and ensureopportunitiesidentified progresswith appropriate executive sponsorship What should your company be doing now – Internally Activity Justification

24. Monitor ICANN application process andTimelines If of interest,ICANNTimelines have changed already on a number of occasions, but missing the application process deadlinecould prove costly Monitormarket forTLDsannounced That are eithercompetitiveto your businessorarecomplementaryenough to justify investing in a web presence in thatdomain if of interest ConsiderConsortiumswhere appropriate In some industries, aconsortium could provide additionalbenefitssuch as verification of the registrant to minimise fraud or. If your industry has entry criteria,anindustry TLD could beappropriate Understandingtherisksandbenefittingfrom theopportunitiesof this global changerequiresthe selection of the rightstrategic relationshipsto help you understand the appropriate steps to take for your business Choose the rightStrategic Relationshipsfor your ICANN application What should your company be doing now – Externally Activity Justification

25. Agenda VeriSign overview How the internet is changing What this means for your brand What this means for the Charitable and NGO sector What should you be doing now How VeriSign can help Group discussion

26. Registry Operations& Management TLD Application Consulting • Build, Operate, & Maintain TLD Registry • Globally dispersed DNS resolution sites • DNSSEC & Automated Whois • IPv4 and IPv6 Compliance • Supporting Technical Documents for ICANN Application • Discuss ICANN Rules and Regulations • New TLD Compliance Matrix Domain nameRegistration Support Value Added Solutions • Extensive ICANN accredited Registrar Channel • Registrar Software Toolkit for Streamlining Registrations • 24x7 support for overseas Customer Service Support availability • Authentication • Reporting • Data Analysis (TLD Profiling Service) • Additional Security (VIP and EV SSL) How VeriSign can help – Our Services

27. How VeriSign can help - Why VeriSign? VeriSign is the natural and trusted company to form a strategic relationship with a proven, global domain name registry solution that can support the distribution of millions of domain names with operational accuracy and stability 100% of the time Leverage Our Global Infrastructure Domain Name Registries • Our Core Competency: Leverage the VeriSign DNS infrastructure and take the burden off yours • Reliability: Operational accuracy and stability for 100% of the time • Scalability: Manages 13 Global Data Centers • Manages over 87 million domain names • Processes over 48 billion queries/day (peak) • Convenience: User Friendly Portal and 24x7x365 Customer Support

28. Agenda VeriSign overview How the internet is changing What this means for your brand What this means for the Charitable and NGO sector What should you be doing now How VeriSign can help Group discussion

29. VeriSign TLD Services:Introduction to New TLDs for the Charitable and the NGO Sector Mike Davies 15th of July 2009