The Dead Sea Land: An Out of the Ordinary Opportunity

1. An OUT OF THE ORDINARY OPPORTUNITY The Dead Sea ValleyTourism COMPLEX

2. The Dead Sea Land A PLACE OUT OF THE ORDINARY Welcome to the lowest point on earth -the land of nature’s greatest contrasts.A place that doesn’t play by the rules.

3. The Dead Sea Land A place out of the ordinary An island of eternal summer in the midst of winter, where the sun is kind and the mud is purifying.An arid desert that embraces a wondrous sea with exceptional healing powers, that lets you float in tranquility,surrounded by an unrivaled primal landscape. An isolated getaway which is, in fact, the cradle of all religions. The Dead Sea Land is a magical microcosm where the sun,sea and desert mountains meet. A place where colors are brighter,nature is wilder, serenity is deeper, history is closer and more awe-inspiring,every experience is far more powerful and your vacation -is simply unlike any other.

4. The Dead Sea Land A place out of the ordinary And now, the Dead Sea is about to come to life!For the first time in decades, an innovative, exclusive tourism complexwill be established. The complex is expected to double the numberof hotel rooms in the region and offer a new level of hospitality experience. The construction of infrastructure of the new complex is being rapidlyexecuted by the Dead Sea Preservation Government Company,acting on behalf of the IsraelMinistry of Tourism in collaboration withthe Tamar Regional Council, allocating a substantial budget for the construction, development, initiation, branding and international marketing of the region.

5. The Dead Sea Land A place out of the ordinary Together,we can make the Dead Sea Land an internationalattraction for international elite tourism. A place that offers a unique combination of outstanding natural spa,luxurious accommodation, exciting culinary experience, culture,nature and leisure activities - all combined with a physicaland mental renewal experience.

6. The Dead Sea ValleyTourism Complex • Creating a luxurious tourism complex that can fully capitalize onthe underlying attributes of the Dead Sea Land: • Natural spa • Ancient history • A breathtaking desert landscape • A base for exploring the Holy Land -just an hour and a half away from the world-class holy sitesto Jews, Christians and Muslims, in Jerusalem.

7. The Dead Sea ValleyTourism Complex The tourism complex at the southern basin of the Dead Seahas been developed since the 1970’s. The 4,000 existing hotel rooms,have for years enjoyed the highest occupancy rates in Israel. Currently, the Dead Sea Preservation Government Companyis in final phasesof completing a statutory outline scheme for a new, expanded,natural spa-orientated tourism complex, embodying health and well-being.

8. The Dead Sea ValleyTourism Complex At the pre-design stage of the new tourism complex, a comprehensivestrategic plan was prepared by Deloitte (London), and a masterplanwas designed by the internationally known architect Moshe Safdie. The tourism complex will offer a comprehensive accommodation andleisure facilities appealing to both international and domestic tourists. The overriding objective is the creation of an integrated tourism complexthat can fully capitalize on the underlying attributes of the Dead Sea Land -natural spa, ancient history and the desert scenery.

9. Construction and Developmentof Hotels and Resorts The overall plan will allow the construction of up to 5,000 new hotel roomsin the long term, out of which, 3,500 rooms will be built in the tourism complex’snew area and the remaining rooms in its existing areas (both in new hotelsand through the expansion of existing hotels). The relatively steep topography will be used to construct low-rise luxury hotels,with large, spacious, sea view rooms, while due to the unique setting, each room will enjoy full privacy and tranquility.

10. Construction and Developmentof Hotels in the Complex • Two up-scale hotels (3 and 5 floors, 230/330 rooms) will be built ina very unique setting on-island-like lots surrounded by water. • A one-of-a-kind 2-3 floors luxury hotel, that will be located at the southern edge of the complex, on a stunning semi-water circled setting will offer unparalleled privacy and serenity. • * Several lots for hotel, commerce, leisure and business purposes will be available in the upcoming months; the remaining lots will be available throughout 2017.

11. Development of Public Spaceand Tourism Infrastructure The public development of beaches, a new central promenade for pedestrians,unique desert gardens, biking routes, scenic points, roads and infrastructureshas already begun, and some of the projects were already inaugurated. The public investment in the upgrade of the existing areas of the tourism complex, as well as the development of the new area, will exceed USD 200 million. The heart of the tourism complex will be accessible only on foot, bicycleor a dedicated shuttle, thus enabling a serene car-free complex. The new pedestrians promenade will serve as the complex`s vibrant central artery, connecting all key attractions within its premises.

12. Construction of Shopping Center,Leisure Center and Recreation Services • Shopping & lifestyle center - the new center will consist of broad mixof high-end luxury goods, Dead Sea products, local and international brands,and wide range of casual dining, cafes/bars, themed dining and chef restaurants. • Multipurpose center - will be used during day time as a center for conferences and business events, and during the evening, as the complex's key entertainment center - a home for music performances, art and culture. • World-class natural spa - a natural spa will be built on an exceptional location - the Dead Sea itself. The unique spa will offer a comprehensive range of dryand wet treatments and activities such as: Yoga, Pilates and Tai Chi. • Visitor center and "Eco-gate" (desert trip center) - a travel hubfor walking trails; cycle paths; desert excursions and cultural exploration.

13. Out of the OrdinaryBusiness Opportunities As a place Out of the Ordinary, the Dead Sea LandGenerates an Out of the Ordinary Business Opportunities.The development of the Dead Sea Valley tourism complex is a one-time business opportunity and a fascinating challenge by any standard. An uniquely attractive opportunity, in light of the Israeli Government’s commitment to provide investors significant incentives through grants for construction of future hotels and attractions, attractive land prices, huge investments in the region's infrastructures and much more. The DSPG Company will extend close counsel and assistance to investors and entrepreneurs throughout all stages of their investment, in every aspect required and opposite all relevant parties (planning and licensing bureaus, government offices, etc.) in order to enable a swift and successful establishment of the project on its various components. Together we can create a place out of the ordinary that will deliver an outstanding return on investment and bring the higher end international travelers a truly remarkable experience.

14. Lot 152 A lot designated for leisure, recreation, sports, health, spa, attractions, restaurants, conferences and events. Lotsize: 23,570squaremeters Construction area size: 18,754 square meters No. of floors: 3 Parking: 3,630 square meters Status: Available for marketing Q4/2017 Lot 135 A lot designated for hotel, located in an uphill topographic area. Lot size: 12,988 square meters Construction area size: 13,208 square meters No. of floors: Main building – 7; the rest of the buildings - 2 No. of accommodation units: 110 Extended hotelier options (i.e. time share etc.): Up to 50% of accommodation units Status:Available for marketing Q4/2017 Lot 588 A lot designated for the establishment of the main visitor center in the planned southern basin of the Dead Sea. Centrally located, adjacent to the shopping center and the multipurpose center, highly accessible from all parts of the complex and route 90, through the planned new entrance to the complex. Lotsize: 6,818squaremeters Construction area size: 5,000 square meters No. of floors: 3 Status:Available for marketing Lot 123 A lot designated for hotel, located in the heart of the existing tourist complex in EinBokek, adjacent to existing hotels active complex, and therefore enjoying all related tourist benefits. Lot size: 15,386 square meters Construction area size: 24,472 square meters No. of floors: 16 No. of accommodation units: 300 Status: Available for marketing Lot 114 A high-end hotel lot, sea front, with an unobstructed view, overlooking the pastoral scenery of the Dead Sea, the sky, the beach and the promenade. Lot size: 15,156 square meters Construction area size: 14,983 square meters No. of floors: 5 No. of accommodation units: 220 Extended hotelier options (i.e. time share etc.): Up to 20% of accommodation units Commercial front: 600 square meters Status: Available for marketing Q4/2017 Lot 113 A high-end hotel lot, mostly located on two extensions built on the water. Surrounded by the turquoise pools of the Dead Sea and next to the promenade. Located at the southern border of the tourist complex and boasts a panoramic view of the sea and the wild Faulted Cliff. The lot is designated for low construction, similar to the luxurious resort villages in the Maldives. Enjoys unique privacy. Lot size: 67,914 square meters Construction area size: 24,305 square meters No. of floors: Main building - 2 (including upto 25% of accommodation units);the rest of the buildings - 1 No. of accommodation units: 198 Status: Available for marketing Q4/2017 Lot 103 A high-end hotel lot, sea front, with an unobstructed view of the pastoral scenery of the Dead Sea, the sky, the beach and the promenade. The lot is designated for low, terraced construction with room clusters, which are fully integrated into the environment and nature, ensuring an unobstructed, beautiful view. In the front - the promenade and the beach, adjacent to the north - the desert garden. Lot size: 43,648 square meters Construction area size: 24,407 square meters No. of floors: Main building - 3 (including up to 25% of accommodation units);the rest of the buildings - 2 No. of accommodation units: 198 Extended hotelier options (i.e. time share etc.):Up to 20% of accommodation units Commercial front: 600 square meters Status: Available for marketing Q4/2017 Lot 102 A high-end unique hotel lot in a spectacular, excellent location. Located on an artificial island surrounded by water and connected to the promenade, next to the central, luxurious spa, which will be established in the tourist complex. Its location, with no other adjacent Lots ensures complete privacy. The lot boasts panoramic views of sea, sky and the wild Faulted Cliff. Lot size: 42,984 square meters Purpose: High-end hotel Construction area size: 38,320 square meters No. of floors: 5 No. of accommodation units: 330 Commercial front: 600 square meters Status: Available for marketing Q4/2017 Lot 101 A high-end hotel lot in a strategic, central location, adjacent to the shopping and leisure centers and the multipurpose event and conference building. Next to the planned desert garden and a few steps away from the visitor center. Lot size: 20,614 square meters Construction area size: 17,462 square meters No. of floors: Main building - 10;the rest of the buildings - 2 Number of accommodation units: 198 Extended hotelier options (i.e. time share etc.): Up to 30% of accommodation units Status:Available for marketing Lot 106 A high-end hotel lot, sea front, boasts an unobstructed view, overlooking the pastoral scenery of the Dead Sea, the sky, the beach and the promenade. The lot is designated for low construction, with room clusters, naturally integrated into the environment and nature, while ensuring a beautiful, unobstructed view from each room. In the front - the promenade and the beach. Lot size: 50,686 square meters Construction area size: 23,470 square meters No. of floors: Main building - 4 (including up to 25% of accommodation units);the rest of the buildings - 2 No. of accommodation units: 187 Extended hotelier options (i.e. time share etc.):Up to 20% of the accommodation units Commercial front: 600 square meters Status:Available for marketing Q4/2017 Lot 587 Designated for the establishment of a multipurpose event, conference and entertainment center. Located in the heart of the planned activity center, adjacent to the shopping center, it will serve as the focus of all main events in the complex. The lot is overlooking the spectacular sea view and is highly accessible. Lot size: 8,162 square meters Construction area size: 10,000 square meters No. of floors: 4 Parking: 7,000 square meters Status: Available for marketing Lot 105 A large, high-end hotel lot, sea front, boasts an unobstructed view, overlooking the pastoral scenery of the Dead Sea, the sky, the beach and the promenade. The lot area is crossed by two small desert streams, which can be uniquely integrated in future planning. The lot is designated for low construction, with room clusters, naturally integrated into the environment and nature, while ensuring a beautiful, unobstructed view from each room. In the front - the promenade and the beach. Lot size:68,555 square meters Construction area size: 24, 407 square meters No. of floors: Main building - 3 (including up to 25% of accommodation units); the rest of the buildings - 2 No. of accommodation units: 198 Extended hotelier options (i.e. time share etc.): Up to 20% of accommodation units Commercial front: 600 square meters Status: Available for marketing Q4/2017 Lot 104 A high-end hotel lot, sea front, with an unobstructed view to the pastoral scenery of the Dead Sea, the sky, the beach and the promenade. The lot is designated for low, terraced construction with room clusters, which are fully integrated into the environment and nature, ensuring an unobstructed, beautiful view. In the front – the promenade and the beach; Lot size: 48,375 square meters Construction area size: 30,587 square meters No. of floors: Main building - 6 (including up to 50% of accommodation units); the rest of the buildings - 2 No. of accommodation units: 253 Extended hotelier options (i.e. time share etc.): Up to 20% of accommodation units Commercial front: 600 square meters Status:Available for marketing Q4/2017 Lot 112 A lot designated for hotel, in an uphill topographic area, with spectacular views of the turquoise sea and the wild Faulted Cliff. Adjacent to the beach public beach, including plenty of activities. Lot size: 27,140 square meters Purpose: high-end hotel Construction area size: 21,166 square meters No. of floors: Main building - 9;the rest of the buildings - 2 No. of accommodation units: 220 Extended hotelier options (i.e. time share etc.): Up to 50% of accommodation units Status: Available for marketing Q4/2017 Lot 111 A high-end hotel lot, in an uphill topographic area, with spectacular views of the turquoise sea and the wild Faulted Cliff. Lot size: 28,154 square meters Construction area size: 17,462 square meters No. of floors: Main building - 9; the rest of the buildings - 2 No. of accommodation units: 198 Extended hotelier options (i.e. time share etc.): Up to 50% of accommodation units Status: Available for marketing Q4/2017 Lot 300 A lot designated for the establishment of employees residences or tourism school. Lotsize: 34,392squaremeters Construction area size: 20,972 square meters No. of floors: 5 Status: Available for marketing Q4/2017 Lot 110 A high-end, unique, excellent hotel lot. Located on an artificial island surrounded by the turquoise water of the Dead Sea, adjacent to the promenade. The lot is located next to Nahal Rom and the Tourist Center and boasts an outstanding panoramic view of the sea, the sky and the wild Faulted Cliff. The lot enables low construction with an unobstructed view, while offering a beach on the Hotel`s dry land. Lot size: 40,303 square meters Construction area size: 27,241 square meters No. of floors: 3 No. of accommodation units: 231 Commercial front: 600 square meters Status: Available for marketing Q4/2017 Lot 109 A lot designated for hotel, located on a slope facing the water, adjacent to the beach and promenade. The lot is designated for terraced construction, in complete harmony with the inclined slope, to ensure a spectacular view and integration into nature and landscape. Lot size: 35,190 square meters Construction area size: 25,045 square meters No. of floors: Main building - 6 (including up to 33% of accommodation units);the rest of the buildings - 2 No. of accommodation units: 209 Extended hotelier options (i.e. time share etc.): Up to 20% of accommodation units Status:Available for marketing Q4/2017 Lot 108 A high-end hotel lot, sea front, located next to the planned tourist center. Its location ensures a magical, tranquil sea scenery and easy access to the beach, the promenade and Nahal Rom. The lot is designated for terraced construction, overlooking the Dead Sea. Lot size: 32,687 square meters Construction area size: 24,407 square meters No. of floors: Main building - 6 (including up to 33% of accommodation units);the rest of the buildings - 2 No. of accommodation units: 198 Extended hotelier options (i.e. time share etc.): Up to 20% of accommodation units Commercial front: 600 square meters Status: Available for marketing Q4/2017 Lot 107 A high-end hotel lot, sea front, in a unique location, bordering WadiRom in the south. The lot is designated for low construction, with room clusters and an open view of the promenade, the beach and the tranquil scenery of the Dead Sea, the cliffs and rocks of the Judean Desert. In the front - the promenade and the beach. Lot size: 46,428 square meters Construction area: 25,645 square meters No. of floors: Main building - 4 (including up to 25% of accommodation units);the rest of the buildings - 2 No. of accommodation units: 209 Extended hotelier options (i.e. time share etc.): Up to 20% of accommodation units Commercial front: 600 square meters Status: Available for marketing Q4/2017 Lot 151 A unique lot which prominent location as an island surrounded by water imparts its many advantages and an inimitable view point of the cliff and sea. The lot is designated for the main SPA of the tourist complex and for uses of health and leisure for the benefit of hotel guests and visitors to the Dead Sea area. Access to the lot will be by way of right of passage through lot 102. In addition, access will be made available via boats which will depart from a pier at the public beach Lotsize:28,717squaremeters Construction area size: 12,000 square meters No. offloors: 3 Status: Available for marketing Q4/2017 Lot 100 A high-end hotel lot in a strategic, central location, adjacent to the shopping and leisure centers and the multi-purpose event and conference building. Next to the planned desert garden and a few steps away from the visitor center. Lot size: 24,293 square meters Construction area size: 17,462 square meters No. of floors: Main building - 10;the rest of the buildings - 2 No. of accommodation units: 198 Extended hotelier options (i.e. time share etc.): Up to 30% of accommodation units Status:Available for marketing Lot 581 A lot designated for the establishment of a large commercial center, overlooking the breathtaking scenery of the sea. Located in a central location, adjacent to the visitor and conference centers, at the junction of EinBokek hotels and the new part of the complex. Lotsize: 26,579squaremeters Construction area size: 20,000 square meters Nooffloors: 5 Parking: 23,700 square meters Status: Available for marketing Lot 589 A lot located next to WadiRom, designated for the establishment of a visitor and desert trip center, field attractions and related uses. Located next to the starting point of WadiRom`s walking trail and is highly accessible for cars and buses. Adjacent to the promenade and the beach. Lotsize: 2,332squaremeters Construction area size: 1,000 square meters No. of floors: 2 Parking: In an adjacent public Lot.There is also parking for buses. Status: Available for marketing Q4/2017 Complex Lots Map 123 101 100 588 587 581 104 103 105 106 111 112 152 107 135 300 102 109 108 113 114 589 151 110 • The construction areas designated for parking are areas additional to those designated for main + service areas. • The information provided on the presentation is for illustration purposes only. All formal data and binding building instructions for • each area are detailed in the provisions included in the plan № 656-0254458 (submitted). • These instructions may be changed until the plan is finalized and validated.

15. An Out of the Ordinary Experience Attractions, Activities & Inspirationin the Dead Sea Land A place where you can recharge your batteries while lying on your back at a pampering beach and enjoy naturally filtered, low-radiation sunrays. Enjoy treatments with seawater and black mud, known for their mineral wealth and therapeutic properties, float in the Dead Sea and inhale a lungful of oxygen-rich desert air, surrounded by exceptional beauty.

16. Jordan River Estuary Looking Point Qasr el Yahud EinotTzukim&the Hidden ReserveA magical paradise in the heart of the desert: steam springs, water pools for splashing and bathing, a wealth of animals and lush flora at the foot of lofty cliffs. The einotTzukim reserve, in the north of the Dead Sea is undoubtedly one of the most interesting reserves in israel.. Qumran Caves Qasr el YahudTo experience immersion, just as Jesus had experienced it, when he was baptized at this very place by John the Baptist, two thousand years ago. This Christian holy baptism site, where the Jordan river flows into the plains of Jericho, welcomes Christian pilgrims from all over the world.. The Qumran CavesAn inspiring story that begins at the foot of the upright cliff of the Judean Desert, towering over the shores of the Dead Sea, where the people of the desert cult settled in the 2nd century Bc. The scrolls they wrote and hid in jars within the caves are considered the most important archaeological finding discovered in the 20th century, from which we can learn about the intriguing lifestyle of the monastic cult. nighttime tours with lamps, workshops and special lectures in this mysterious place provide a spiritual experience. . The Dead Sea Rift Faulted CliffObserve spectacular, powerful geological phenomena. The cliff was formed with the Great rift Valley, resulting from the movements of dry-land plates; their drifting apart formed the most dramatic, turbulent geological rift. EinGediThe largest oasis in israel, a miracle of life. Springs, waterfalls, mountain goats and hyraxes, alongside a world-class botanical garden, thriving against all odds in the Dead Sea area. The Jordan River Estuary Looking Point Discover where the Dead Sea begins. Where the Jordan river flows into the Dead Sea, a deep, spectacular canyon was created, where visitors can enjoy a variety of geological phenomena, including impressive sedimentary layers and gushing forth springs, flowing into the river. Masada NationalPark & Museum450 Meters above the Dead Sea, in an ancient Roman fortress, surrounded by dramatic scenery, an extraordinary story comes to life. The story describes the human spirit, desperately aspiring for freedom, even to the death. Masada,a national symbol, is now a center of extraordinary culture events and sports activities, in the light of Masada`s dramatic sunrise or during magical nights. Mount Sodom The enormous forces of nature lifted a mountain of salt over the Dead Sea - Mount Sodom, known for its spectacular rock formations and beautiful caves, offering an experiential journey into the bowels of the earth: stalactites and salt stalagmites, sculpted by the water for decades, cracks and straight, long and narrow crevices, fish fossils, algae, turtles and snakes and huge chunks of salt, transparent as crystal. Heritage & Nature Sites Einot Tzukim Faulted Cliff Ein Gedi Masada Dead Sea Valley Mount Sodom

17. Development of Out Of The Ordinary Experiences In order to enrich the vacation experience of visitors to theDead Sea Land, its development process will include the creationof a vast array of sports, cultural and other leisure activities,making the region's abundance of attractions more accessible.

18. Body & Soul Experience • The Dead Sea Land Offers a Unique Combinationof Absolute Relaxation and Active Recreation • Treatments that take advantage of the Dead Sea’s natural healing properties, alongside a wide variety of trips, sailing and sports activities with beautiful views; extreme sports such as abseiling and paragliding and a wide range of culinary experiences. • A spa complex-offering unique hydrotherapy, mineral and mud treatmentsusing various therapeutic techniques • Mineral mud and filtered sunrays -rubbing mineral mud &tanning on the beach • Experiential sailing - boating and sailing in small groups • Walking on salt - unique walking routes deep into the sea

19. An Authentic Desert Experience • Discover the Power of the Desert • A Night Safari - Watch the stars and animals during their nighttime activities • Camel rides and hospitality in Bedouin tents -An authentic desert experience with the tribe of the desert nomads. • Day/night tours in Dead Sea streams -nahalArogut, nahal David, nahalBokek, nahalRom, nahalDarga, nahalPrazim, nahalOg, nahalPrat, Lower nahalPeres, nahalTamar, nahalZafitand nahalTze’elim. • Desert driving experience - Guided driving on mountain bikes,ATVs and jeeps for action seekers.

20. Cultural, Art, Sports, • Activities and Events • The dramatic forces of nature, the magical landscape and the sunny weather all year round create the most perfect natural performance hall in the world. Thus, countless seasonal events are held in the Dead Sea Land, alongside cultural, art, sports and quality of life events and activities throughout the year. • Activities, Cultural and Art Events: • The Annual opera Festival in Masada • A three-dimensional night performance in Masada - reviving the historic heroic story • The annual music festival • Special music and art performances at the foot of Masada • Evening master classes with musicians in the Qumran caves

21. Cultural, Art, Sports, • Activities and Events • Sports & Leisure Events & Activities: • The Dead Sea Marathon - an annual, international Marathon • Fitness - walking and jogging lanes along the promenade;fitness facilities in public areas and bicycle trails in the North Dead Sea • Adrenaline - abseiling, paragliding, skydiving • The annual yoga festival • An annual caregivers conference • Yoga, Tai chi and meditation workshops at sunset, in Masada • Annual workshops and events: Pilates, meditation and Tai chi

22. contact@deadseavalley.com www.deadseavalley.com