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Executive Director’s Report

Executive Director’s Report. What’s happened since San Juan. State of Business. North America economy continues to soar Europe moving forward with increasing “Union” Asia is coming back strong Latin America still suffering badly from political turmoil and inflation. Latin America.

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Executive Director’s Report

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  1. Executive Director’s Report What’s happened since San Juan...

  2. State of Business • North America economy continues to soar • Europe moving forward with increasing “Union” • Asia is coming back strong • Latin America still suffering badly from political turmoil and inflation

  3. Latin America • Difficult economic conditions contributed to the loss of members to multinationals: • De Luca, Argentina • Publiart, Chile • CB Publicidad, Columbia • Otoya, Peru • Grupo Dos, Guatemala • We will be recruiting aggressively in LATAM in the first half of this year

  4. Others Gone for Cause • Partner & Partner - Prague • Elkman - Philadelphia • JMM - Budapest • Laranja Mecanica - Lisbon • DeConi - Sophia • AdVenture - Singapore • The Edge - Melbourne

  5. Network New Business • Short listed for Transitions lenses (Global) • Short listed for Virgin Express (Europe) • Short listed Turkish Tourism (Europe) • Several regional wins in Europe • ICOM still suffers from lack of awareness and the perception that 70+ agencies with different names cannot work together

  6. Our Strategy Continues • Phase 1 (1950 to 1998) • Expanding the global reach • Recruiting the right partners • Creating a culture of cooperation • Phase 2 (1998 forward) • Building an independent, integrated network • Sharing more resources & capabilities • With disciplines & procedures • Keeping our entrepreneurial spirit • Build Awareness of ICOM

  7. Building ICOM’s Awareness • Nancy Giges, new Media Relations Director • Former International Editor of AD AGE • Well respected & connected in the business • Will help us create/identify stories and get them placed in the media • Please use”member of the ICOM network” in your releases about your agencies

  8. A New Kind of Network

  9. ICOM Advantages • Focus on clients, not stockholders • Consistent management without politics • Right size for the right client • Local market knowledge/connections • Enthusiastic global cooperation • Entrepreneurial approach/flexibility • Integrated approach

  10. Hangar-18 Update • Idea to get ICOM quickly into“new media” • Gave all agencies access to top resources • Has not been used as expected by members • Resources will remain, but we will not promote the brand.

  11. New Members since San Juan • 4C - Warsaw, Poland • Eden - Oslo, Norway • Incognito - Helsinki, Finland • Morkman - Stockholm, Sweden • Communique, Toronto, Canada • Ad Grand - Singapore • Wilson Everard - Melbourne, Australia • Northlich - Cincinnati, USA • Smart Group - Seoul, Korea

  12. Actively Recruiting • Austria - candidate identified • Portugal - candidate identified • Germany - 2nd agency identified • Vietnam - candidate identified • Korea - candidate with us, HS Lim • Switzerland - one candidate • Greece - three candidates • Turkey -two candidates

  13. Other Network News • University of Colorado IMC Masters Program relationship continues successfully • Began a relationship with Hall-Dickler, the world’s leading communications law firm • Trying a one year association with IPREX independent PR network • Contributions to THE GLOBE increasing • ICOM Web site now under our/your control

  14. Questions & Comments

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