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Global Business Report: Post San Juan Updates and Future Strategies

Check out the latest business updates post-San Juan conference, including regional developments, new member recruitment, and strategic goals. Learn about ICOM's growth and initiatives to enhance global awareness and cooperation within the network.

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Global Business Report: Post San Juan Updates and Future Strategies

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  1. Executive Director’s Report What’s happened since San Juan...

  2. State of Business • North America economy continues to soar • Europe moving forward with increasing “Union” • Asia is coming back strong • Latin America still suffering badly from political turmoil and inflation

  3. Latin America • Difficult economic conditions contributed to the loss of members to multinationals: • De Luca, Argentina • Publiart, Chile • CB Publicidad, Columbia • Otoya, Peru • Grupo Dos, Guatemala • We will be recruiting aggressively in LATAM in the first half of this year

  4. Others Gone for Cause • Partner & Partner - Prague • Elkman - Philadelphia • JMM - Budapest • Laranja Mecanica - Lisbon • DeConi - Sophia • AdVenture - Singapore • The Edge - Melbourne

  5. Network New Business • Short listed for Transitions lenses (Global) • Short listed for Virgin Express (Europe) • Short listed Turkish Tourism (Europe) • Several regional wins in Europe • ICOM still suffers from lack of awareness and the perception that 70+ agencies with different names cannot work together

  6. Our Strategy Continues • Phase 1 (1950 to 1998) • Expanding the global reach • Recruiting the right partners • Creating a culture of cooperation • Phase 2 (1998 forward) • Building an independent, integrated network • Sharing more resources & capabilities • With disciplines & procedures • Keeping our entrepreneurial spirit • Build Awareness of ICOM

  7. Building ICOM’s Awareness • Nancy Giges, new Media Relations Director • Former International Editor of AD AGE • Well respected & connected in the business • Will help us create/identify stories and get them placed in the media • Please use”member of the ICOM network” in your releases about your agencies

  8. A New Kind of Network

  9. ICOM Advantages • Focus on clients, not stockholders • Consistent management without politics • Right size for the right client • Local market knowledge/connections • Enthusiastic global cooperation • Entrepreneurial approach/flexibility • Integrated approach

  10. Hangar-18 Update • Idea to get ICOM quickly into“new media” • Gave all agencies access to top resources • Has not been used as expected by members • Resources will remain, but we will not promote the brand.

  11. New Members since San Juan • 4C - Warsaw, Poland • Eden - Oslo, Norway • Incognito - Helsinki, Finland • Morkman - Stockholm, Sweden • Communique, Toronto, Canada • Ad Grand - Singapore • Wilson Everard - Melbourne, Australia • Northlich - Cincinnati, USA • Smart Group - Seoul, Korea

  12. Actively Recruiting • Austria - candidate identified • Portugal - candidate identified • Germany - 2nd agency identified • Vietnam - candidate identified • Korea - candidate with us, HS Lim • Switzerland - one candidate • Greece - three candidates • Turkey -two candidates

  13. Other Network News • University of Colorado IMC Masters Program relationship continues successfully • Began a relationship with Hall-Dickler, the world’s leading communications law firm • Trying a one year association with IPREX independent PR network • Contributions to THE GLOBE increasing • ICOM Web site now under our/your control

  14. Questions & Comments

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